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Marketing/Sales Strategy (14)

Are Personas Really Necessary for Your Healthcare Website?

Are Personas Really Necessary for Your Healthcare Website?

The idea of creating marketing personas sounds great, but the process itself can be pretty time consuming. It requires digging into the nitty-gritty details about the...

The time and effort spent on personas pays off when it comes to healthcare marketing. Learn why...
7 Amazing Goals That Can Be Accomplished via Healthcare Email Marketing

7 Amazing Goals That Can Be Accomplished via Healthcare Email Marketing

You have big goals for your healthcare marketing campaign. From engagement to personalization, you’re setting your sights high, and the sky’s the limit. A set of...

Here's how you can implement an effective, engaging healthcare email marketing plan into your...
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The House That Inbound Marketing Built

The House That Inbound Marketing Built

What's the first thing to come to mind when you think of your house?

The decor? The tables? What about the windows... or the lights? These things may be the most visible...

Inbound marketing is bolstered by 6 key components that provide the foundation, the roof, and the 4...
Stop Ignoring Your Website When It Comes to Qualified Lead Generation

Stop Ignoring Your Website When It Comes to Qualified Lead Generation

We all know modern day customers tune out of traditional outbound advertising and, instead, tune right into their web-enabled devices to read, share, and enjoy online...

Time for your inbound marketing strategy to include your website design for qualified lead...
How Inbound Marketing is Like Southern Hospitality

How Inbound Marketing is Like Southern Hospitality

The South is known for its hospitality. Whether it’s an outdoor picnic of fried chicken and potato salad or a peaceful Sunday afternoon on the front porch with a glass...

Use inbound marketing to attract visitors to your proverbial front porch and share your insights –...
Use Social Media to Lead Your Business to The One(s)

Use Social Media to Lead Your Business to The One(s)

There's a natural rhythm to any long-term romance. The first call-back (eeek!), the continuous acknowledgement of undeniable chemistry (scha-wing!), and then there's the...

A well-planned inbound marketing strategy for social media isn't too different from romance. Learn...
Transform Your Social Media From Loner to Social Butterfly

Transform Your Social Media From Loner to Social Butterfly

In addition to being absolutely beautiful, butterflies are also critical pollinators. They spread pollen from plant to plant, and the result of all that flitting about...

A good inbound marketing plan for social media can be compared to the pollination process –...
Social Media 101: How to Win Friends & Influence Followers

Social Media 101: How to Win Friends & Influence Followers

In 1936, Dale Carnegie (originally "Carnagey," and no relation to steel baron Andrew Carnegie...) published the widely popular book, How to Win Friends and Influence...

Get more leads - Dale Carnegie's time-tested tactics apply well to social media, a great place to...
How to Tie Ads into an Inbound Lead Gen Campaign

How to Tie Ads into an Inbound Lead Gen Campaign

Paid ads and inbound marketing together? Say it ain’t so Joe!

For years we’ve talked about how you should focus on drawing traffic to your site through relevant content.

HubSpot now makes using ads for lead generation campaigns super simple through the Ads Add-on tool.
7 Powerful Features That Make HubSpot Software Unique

7 Powerful Features That Make HubSpot Software Unique

The key to successful inbound marketing is... (drumroll please) AWESOME CONTENT. But you already knew that, didn't you?

HubSpot's content optimization system is a leader in inbound marketing innovation today.