Done well, a software marketing campaign leads hundreds of visitors directly to landing pages. What happens there, however, makes or breaks the ROI. Even the best...
Even a well-crafted software marketing strategy can fall flat if landing pages aren't built to...
Marketing. It's part art, part science. It's a multi-billion dollar industry. And it's a necessity for healthcare organizations.
Yes, if you want to build a bigger,...
Creating a LinkedIn group is a great way to leverage your company's healthcare marketing and reach...
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Sometimes the search engine just doesn't offer the best path to results when it comes to lead generation.
This can be especially true (and frustrating) when it comes to...
Specialized software marketing requires a specialized inbound marketing strategy that combines...
Behold the customer: elusive, fickle, and critical to your company's success.
Without customers, businesses cease to exist. Just ask Compaq, RCA, Enron, E.F. Hutton, and...
Leverage these software marketing methods to start building and maintaining a loyal customer base.
"Show me the money."
This was the battle cry for Tom Cruise's somewhat smarmy character in Jerry Maguire, a romantic comedy about an agent who chases money but ends up...
Prioritize customers' needs to maximize user adoption and profitable growth in software marketing.
Contrary to popular belief, effective inbound marketing strategy isn't strictly limited to delivering the right message to the right people at the right time.
It's...
An inbound marketing strategy that puts customers first is crucial to increased conversions and...
Methodical inbound marketing is the foundation of successful medical practice marketing. It takes a trickle of website visits and turns them into a stream of qualified...
Professional referral marketing can serve as a powerful component of a medical practice marketing...
Churn.
It's a relatively simple word. It has five letters, one syllable, and will get you at least 10 points in Scrabble.
But you're not playing a board game. You're...
Reduce customer churn by optimizing your software marketing to engage with and appeal to customers.
The pressure is on for SaaS professionals when it comes to software marketing. If you're in the business of hip, successful, and high-tech software services and...
Make your software marketing relevant and authentic to prospects with these lead generation...
The idea of creating marketing personas sounds great, but the process itself can be pretty time consuming. It requires digging into the nitty-gritty details about the...
The time and effort spent on personas pays off when it comes to healthcare marketing. Learn why...
