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Marketing/Sales Strategy (12)

7 Ways to Jumpstart a Lagging LinkedIn Lead Generation Plan.

7 Ways to Jumpstart a Lagging LinkedIn Lead Generation Plan.

So, you've applied everything you've learned about LinkedIn lead generation and yet leads seem to have flat lined. What gives?

It's deflating when a well-planned inbound...

Have your leads from LinkedIn flat lined? Here are 7 ways to jump start your LinkedIn Lead...
Take Your SaaS Show on the Road!

Take Your SaaS Show on the Road!

As software marketers, inbound marketing probably comes somewhat easier to you than it does to person-to-person oriented businesses. Digital technology, the online...

While savvy software marketing strategies draw them in - including traditional avenues of personal...
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Modern Healthcare Marketing: Closing Loopholes in the Affordable Care Act

Modern Healthcare Marketing: Closing Loopholes in the Affordable Care Act

As with any big change in established systems, the Affordable Care Act (ACA) created a bit of confusion in its wake. This is experienced in many different ways,...

Make sure your healthcare marketing promotes health insurance literacy for patients, especially in...
LinkedIn Lead Generation: Inbound Marketing Versus Outbound Marketing

LinkedIn Lead Generation: Inbound Marketing Versus Outbound Marketing

If you're hemming and hawing about the difference between inbound and outbound marketing, we have a quote for you:

"If you've got more money than brains, use outbound...

An inbound marketing strategy on LinkedIn is the way to go if you're looking for ways to generate...
Using Healthcare Marketing to Help Reduce Hospital Readmissions

Using Healthcare Marketing to Help Reduce Hospital Readmissions

What do healthcare marketing and reduced hospital readmissions have in common? Communication.

Smart healthcare marketing reduces hospital readmissions, leading to healthier patients and...
9 Healthcare Marketing Tips That Aid Billing

9 Healthcare Marketing Tips That Aid Billing

Every dollar collected from patients is another dollar added to your already slim profit margins. Collecting those dollars is another matter.

Here are a few stats for...

Here's how you can target your healthcare marketing to ease the billing process for both you and...
Can Effective Marketing Improve Healthcare Billing Efficiency?

Can Effective Marketing Improve Healthcare Billing Efficiency?

(Insert sweet, instrumental music with slow-motion montage of smiling, be-scrubbed healthcare professionals dancing in a sea of checks. Then, a smooth voiceover...

Digital healthcare marketing can ease financial burden by making it easier for patients to pay...
Healthcare Marketing Focus: Early Admissions Care

Healthcare Marketing Focus: Early Admissions Care

Hospitals and medical facilities are devoted primarily to the care of their patients—but cost is certainly a secondary priority. If your facility can't stay in the...

Your healthcare marketing should target the early admission phase to ensure a more secure bottom...
Balancing Budget With Quality in Software Marketing

Balancing Budget With Quality in Software Marketing

Successful software marketing doesn't come cheap. You pay for all kinds of products and services designed to drive business towards your inbound marketing web, including...

When you embody the reality that quality always beats quantity, your software marketing approach...
Website Traffic that Sells Software: Quantity Versus Quality

Website Traffic that Sells Software: Quantity Versus Quality

It's so tempting to see those whopper visitor metrics and celebrate. And you should! Those numbers say that your software marketing techniques are paying off....to a...

The most successful software marketing strategy focuses on quality over quantity when it comes to...