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SpotOn Council Post: What We Learned At The Digital Summit Series 2019

SpotOn Council Post: What We Learned At The Digital Summit Series 2019

POST WRITTEN BY:

Collective Panel, SpotOn Digital Media 

From entrepreneurs to years of agency experience, the SpotOn team of successful digital marketing strategists...

For two days, our team networked and attended amazing sessions at the Digital Summit to learn...
How to Increase Quality Leads with Conversion Rate Optimization

How to Increase Quality Leads with Conversion Rate Optimization

In today's competitive market, B2B companies often invest in marketing so they can stand out from their competition and ultimately generate more sales. To maximize the...

What's conversion rate optimization and how it can improve lead generation and conversion for your...
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6 Inbound Marketing Best Practices for Your Website

6 Inbound Marketing Best Practices for Your Website

All inbound websites should have several essential elements if companies want to attract the right traffic and convert visitors into qualified leads. Your company must...

While every website is different, there are a few inbound marketing best practices every site...
9 Considerations for the Best Landing Page Design

9 Considerations for the Best Landing Page Design

The main goal of any website should be to turn visitors into leads. The effectiveness of this process often comes down to the quality of a company’s landing page.

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Website pages don’t function the same as landing pages, nor do they follow the same format for lead...
Does Google View Your Site As Relevant? How To Know.

Does Google View Your Site As Relevant? How To Know.

With Google and YouTube capturing more than 90% of the internet search market with 3.5 billion daily search queries, it’s no surprise that our clients and, well, ...

Here’s everything you need to know about Google’s newest core update and what it means for how...
How to Improve Return on Investment for Healthcare Software Marketing

How to Improve Return on Investment for Healthcare Software Marketing

Healthcare software marketing is tough - so you need to make sure you’re getting the biggest bang for your marketing buck. But calculating the return on investment (or...

Discover how you can measure marketing results for healthcare software and how to maximize your ROI...
How to Choose the Right Marketing Agency for Your Business

How to Choose the Right Marketing Agency for Your Business

Marketing agencies are rather fragmented right now making it hard to know who to choose and what type of agency will align with your business strategy, culture and...

Marketing agencies are rather fragmented right now making it hard to know who to choose and what...
No Strategy? Your Healthcare Software Marketing is Doomed

No Strategy? Your Healthcare Software Marketing is Doomed

Marketing to the healthcare industry is notoriously tricky. Add in the challenges of selling SaaS in the healthcare industry, and you’re looking at a whole host of...

With many challenges facing healthcare software companies, a marketing strategy can guide your...
Yes, Email Marketing Still Works

Yes, Email Marketing Still Works

Email marketing works. In fact, it’s still one of the most effective digital tools for customer and prospect connection. Those rolling their eyes may be of the mindset...

Email marketing works. In fact, it’s still one of the most effective digital tools for customer and...
Do You Need a New Web Design or Website Improvements?

Do You Need a New Web Design or Website Improvements?

Your company’s website is the most important marketing asset you own, which is why it’s critical to ensure that it looks, functions, and performs exactly as needed. If...

When your company website needs updates, there are two main ways of approaching it - a new design...