Breaking Down Your 2020 Marketing Budget
Marketing as an industry isn’t new. From shouting in bustling market squares to donning sandwich boards, humans have sought to promote their goods and services for as...
What Are the Steps of Conversion Optimization?
Conversion rate optimization (CRO) is a fundamental component of any digital marketing strategy. In fact, marketing expert Neil Patel suggests it is often the best...
What are the steps of conversion optimization? In this article, we break down the 5 steps to help...
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The Benefits of Using LinkedIn Video Marketing
Video marketing is on the rise, with 81% of B2B marketers use videos and 85% plan to increase their video marketing budget. That’s not surprising given that prospects...
There are many benefits to using videos in your LinkedIn marketing strategy. Learn how to increase...
How to Use LinkedIn Analytics to Improve Your Marketing Strategy
With over 575 million members in 200+ countries and more than 260 million monthly active users, LinkedIn is the most popular social media platform for professionals. It...
LinkedIn analytics not only help optimize your LinkedIn presence but also give you insights to...
8 Critical Elements of a Successful SaaS Website
As a SaaS company, your website is your storefront. It's where you make your first impression, showcase your products, and turn visitors into customers. Your SaaS web...
These SaaS web design elements will help you attract and retain more customers so you can increase...
SpotOn Council Post: What We Learned At The Digital Summit Series 2019
POST WRITTEN BY:
Collective Panel, SpotOn Digital Media
From entrepreneurs to years of agency experience, the SpotOn team of successful digital marketing strategists...
How to Increase Quality Leads with Conversion Rate Optimization
In today's competitive market, B2B companies often invest in marketing so they can stand out from their competition and ultimately generate more sales. To maximize the...
What's conversion rate optimization and how it can improve lead generation and conversion for your...
6 Inbound Marketing Best Practices for Your Website
All inbound websites should have several essential elements if companies want to attract the right traffic and convert visitors into qualified leads. Your company must...
While every website is different, there are a few inbound marketing best practices every site...
9 Considerations for the Best Landing Page Design
The main goal of any website should be to turn visitors into leads. The effectiveness of this process often comes down to the quality of a company’s landing page.
...
Website pages don’t function the same as landing pages, nor do they follow the same format for lead...
Does Google View Your Site As Relevant? How To Know.
With Google and YouTube capturing more than 90% of the internet search market with 3.5 billion daily search queries, it’s no surprise that our clients and, well, ...
