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What is AI Marketing? Here's What Marketers Should Know

What is AI Marketing? Here's What Marketers Should Know

Artificial Intelligence. AI. We’ve all seen the movies where robotic AI armies rise against humanity, but thankfully those situations are (at present), purely fictional.

AI powered marketing harnesses the power of SEO, sifting through data to deliver marketing...
8 Digital Marketing Trends for 2020

8 Digital Marketing Trends for 2020

2020 looks like an exciting year for digital marketers! In this article, we’ll take a look at the top trends that we predict will be driving marketing strategy over the...

The top 8 digital marketing trends that will be defining marketing for 2020, according to digital...
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4 Top B2B Content Marketing Priorities to Focus on In 2020

4 Top B2B Content Marketing Priorities to Focus on In 2020

By now, you probably know that you need to embrace content marketing if you want to build brand awareness, generate leads, support your sales cycle, and grow your ...

With so many platforms, mediums, and tactics, it can be difficult to pinpoint what content...
How Much Does a Website Cost?

How Much Does a Website Cost?

Hands down, your website is the foundation of your digital marketing strategy. When prioritizing where to start for the strongest impact in a digital marketing...

Hands down, your website is the foundation of your digital marketing strategy. Website projects can...
How to Develop Engaging Email Marketing for Healthcare Software

How to Develop Engaging Email Marketing for Healthcare Software

With all the buzz about social media, SEO, and CRO, you’d be forgiven for thinking that email marketing is yesterday’s news. In fact, nothing could be further from the...

When done correctly, email marketing can have a significant return on investment for healthcare...
Why Graphic Design Services Are a Required Part of Digital Marketing

Why Graphic Design Services Are a Required Part of Digital Marketing

Advertisements, content, and social media are rarely successful without the help of graphic design services. According to a report compiled at the Wharton Business...

Whether it’s through blogging, downloadable content, websites, or social media, graphic design is a...
What Is Marketing, Anyway?

What Is Marketing, Anyway?

“Business has only two functions – marketing and innovation.” – Milan Kundera

If you were to play your own version of ‘Billy On The Street,’ asking 10 unsuspecting...

If you were to play your own version of ‘Billy On The Street,’ asking 10 unsuspecting passersby to...
How to Use the LinkedIn Algorithm to Your Company’s Advantage

How to Use the LinkedIn Algorithm to Your Company’s Advantage

If you have been keeping up with your LinkedIn feed, you may have noticed that you're seeing more posts that are relevant to your interests, related to your profession,...

Understand how the LinkedIn algorithm works so you can reach your ideal audience, increase...
Breaking Down Your 2020 Marketing Budget

Breaking Down Your 2020 Marketing Budget

Marketing as an industry isn’t new. From shouting in bustling market squares to donning sandwich boards, humans have sought to promote their goods and services for as...

Humans have sought to market their goods and services for as long as, well, goods and services have...
What Are the Steps of Conversion Optimization?

What Are the Steps of Conversion Optimization?

Conversion rate optimization (CRO) is a fundamental component of any digital marketing strategy. In fact, marketing expert Neil Patel suggests it is often the best...

What are the steps of conversion optimization? In this article, we break down the 5 steps to help...