Your company’s website is the most important marketing asset you own, which is why it’s critical to ensure that it looks, functions, and performs exactly as needed. If...
When your company website needs updates, there are two main ways of approaching it - a new design...
Digital marketing, traditional marketing, content marketing, social media, advertising, organic growth, branding, email - the list of marketing terms, techniques and...
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Listen in as we share a few of our favorite 2019 marketing trends.
Marketing trends change every year, which means marketers should prepare to add a few more items to...
Birmingham, Alabama – May 7, 2019 – Spot On, a digital strategy agency specializing in web design and brand & strategy development, partners with companies to solve...
Spot On was recently named a top inbound marketing agency of 2019 by DesignRush. Read more.
When trying to decide on the appropriate digital marketing strategy, it can be overwhelming to sift through the many options of what makes the most sense for your...
Website usability, also known as user experience (UX), describes the way in which visitors view and interact with your site. Users should be able to immediately...
Website usability, or user experience (UX), describes the way in which visitors view and interact...
Traditional website projects usually entail months of extensive copywriting, design, revisions, change orders and…more revisions, all based on what everyone thinks are...
Data-driven design is a better approach to web design that improves your capacity to drive traffic...
Defining your brand isn’t a new concept, but now more than ever, many companies understand the importance of using their brand to connect with potential buyers on an...
Did you know that 80% of B2B leads generated on social media come from LinkedIn? In addition, video ads on LinkedIn were hitting a 30% view-through rate – which is...
Ad targeting on LinkedIn can be challenging. Learn how targeting works and best practices for...
In this week’s Smart Spot, we're sharing an interview between Susie Kelley and Dr. Arlen Meyers, professor of otolaryngology, ear, nose and throat surgery at the...
Listen in as Susie interviews Dr. Arlen Meyers, president and co-founder of Society of Physician...
