Smart Spots: 5 Favorite Marketing Trends for 2019
Listen in as we share a few of our favorite 2019 marketing trends.
Marketing trends change every year, which means marketers should prepare to add a few more items to...
Spot On Named a Top Inbound Marketing Agency of 2019 by DesignRush
Birmingham, Alabama – May 7, 2019 – Spot On, a digital strategy agency specializing in web design and brand & strategy development, partners with companies to solve...
Spot On was recently named a top inbound marketing agency of 2019 by DesignRush. Read more.
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SEO & SEM - One, both or neither?
When trying to decide on the appropriate digital marketing strategy, it can be overwhelming to sift through the many options of what makes the most sense for your...
What is Website Usability and How Can It Boost Sales?
Website usability, also known as user experience (UX), describes the way in which visitors view and interact with your site. Users should be able to immediately...
Website usability, or user experience (UX), describes the way in which visitors view and interact...
Data-Driven Design: The Future of Website Design
Traditional website projects usually entail months of extensive copywriting, design, revisions, change orders and…more revisions, all based on what everyone thinks are...
Data-driven design is a better approach to web design that improves your capacity to drive traffic...
The Importance of Branding for a Digital Marketing Strategy
Defining your brand isn’t a new concept, but now more than ever, many companies understand the importance of using their brand to connect with potential buyers on an...
LinkedIn Marketing Solutions: How Does Ad Targeting Work?
Did you know that 80% of B2B leads generated on social media come from LinkedIn? In addition, video ads on LinkedIn were hitting a 30% view-through rate – which is...
Ad targeting on LinkedIn can be challenging. Learn how targeting works and best practices for...
Smart Spots: Spotlight on Healthcare Tech
In this week’s Smart Spot, we're sharing an interview between Susie Kelley and Dr. Arlen Meyers, professor of otolaryngology, ear, nose and throat surgery at the...
Listen in as Susie interviews Dr. Arlen Meyers, president and co-founder of Society of Physician...
How to Use LinkedIn Groups: 6 Benefits for B2B
It’s no secret that LinkedIn can be an effective way to grow business. Companies have been exploring this versatile social media tool for more than 15 years now, making...
Through many changes to LinkedIn Groups, how can your B2B best utilize groups on LinkedIn? Discover...
3 Ways Businesses Can Use LinkedIn for Lead Generation
It’s 2019, and the results are in: if you’re in business, you should be on LinkedIn. With over 500 million users, 40% of whom are logging in daily, LinkedIn can connect...
LinkedIn is a valuable tool for B2B lead generation. Discover a few ways you can utilize LinkedIn...
