Conferences can be extremely valuable for all types of healthcare businesses — they bring together Health IT vendors and the broader healthcare ecosystem, including...
Marketing to healthcare professionals at conferences requires a careful strategy: use this guide to...
A healthcare software marketing strategy should mean more than finding new leads for your company – don’t get us wrong, new leads are vital. However, while a marketing...
Digital marketing for healthcare software companies presents many challenges. Discover why...
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Anyone selling to the healthcare software industry is aware that it’s a tough market – dominated by major brands with deep pockets, with long sales cycles and complex...
Find out how the right healthcare software marketing agency can make all the difference to your...
The end of the year will be here before you know it. We’re creeping into Q4, and the time to plan is now!
To help you wrap up the year and make plans for next year,...
When we meet with prospective clients at Spot On, we often hear something along the lines of “I’m already spending a fortune on marketing.” Our answer? “Yes, but...
Learn how to measure your content marketing return on investment (ROI), including five essential...
Has your company ever been in this boat? You create a solid and creative marketing plan to take you the long haul, yet you assign a budget just to keep you afloat and...
When most of us hear the word storytelling, we think of children’s books or tales told around a campfire. We think about movies, fables, and our favorite characters.
...
All good marketing starts with one question: Who is your ideal customer? Many business owners know the answer to this question. They have a general idea of who buys...
By now you’ve certainly been told that video is an essential marketing tool for your business. But, knowing you need video and creating video are two different things.
Most anyone with a website uses Google Analytics to collect data on how people use your website and digital properties. If you do as well, you need to know Google...
