Complete Payroll Solutions is a company that provides payroll, time & attendance, benefits, talent management, and other HR solutions and is a popular choice among many small and mid-size businesses.
The Challenge:
Even though Complete Payroll Solutions blogs regularly and was seeing reasonable traffic to its website, it wasn’t seeing enough of this traffic convert to leads. Making a name in the national market also is incredibly tough, with multiple large brand competitors.
The Solution:
Spot On worked with Complete Payroll Solutions to develop the right messaging and site strategy.
- Branding focused on a people-first orientation, differentiating from the cold and robotic-like positioning of competitors
- The company’s logo was updated to reflect a brighter, more modern, and welcoming look
- Spot On dug deep into personas to shape website strategy and created a user journey map to identify the best ways to move visitors through the site for conversions
- Strategists conducted keyword research and identified opportunities to strengthen on-page SEO
- A chatbot communication plan was developed and executed to direct visitors to appropriate company representatives based on need and sales qualifications and interest
The Results:
- Website traffic increased significantly. In 12 months, the company saw 360,444 sessions--more than doubling its existing organic traffic.
- During the same period, more than 1,000 site visitors engaged with the new chatbot and were routed to sales teams and other staff.
If you’d like to learn more about the marketing services Spot On can help with, we’d love to talk.
