A Marketer’s Guide to Storytelling: How to Use Stories to Reach Customers
When most of us hear the word storytelling, we think of children’s books or tales told around a campfire. We think about movies, fables, and our favorite characters.
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A Quick Guide to Buyer Personas: How to Get Started
All good marketing starts with one question: Who is your ideal customer? Many business owners know the answer to this question. They have a general idea of who buys...
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How to Make Video Work For Your Business: A Practical Guide to Getting Started
By now you’ve certainly been told that video is an essential marketing tool for your business. But, knowing you need video and creating video are two different things.
Google’s Universal Analytics Is Becoming GA4: Here’s What You Need to Know (& Do)
Most anyone with a website uses Google Analytics to collect data on how people use your website and digital properties. If you do as well, you need to know Google...
Do You Have the Right Marketing Budget? Here’s How to Find Out
How much should we spend? This is one of the most common questions in marketing. As brands put together strategies for how they can reach more customers and grow their...
The 8 Essential Marketing Assets Every Brand Needs
For marketing to be effective, it needs a variety of aligned elements that work together to produce a cohesive brand, vision, message, and strategy. To give your...
Industry Outlook: The Healthcare Enterprise SaaS Market
The healthcare industry has undergone rapid digital transformations in the past few years. The pandemic has accelerated the adoption of remote communications and other...
Discover 4 key trends driving the healthcare enterprise SaaS market and how to market your SaaS...
Digital Marketer Spot On Acquires Smart Traffic Consulting
January 21, 2022, Montevallo, Ala.––The Spot On Agency recently acquired Smart Traffic Consulting, known for its SEO/SEM expertise, in a move that continues to expand...
The Spot On Agency recently acquired Smart Traffic Consulting, known for its SEO/SEM expertise.
How to Get Started with Social Media Advertising
Millions of people use at least one social media platform every day -- many of them use it for a few hours a day . . . ok, fine, actually it’s like a full-time job with...
INBOUND 2021 Takeaways Part 3 of 3: Leadership Lessons to Guide You Into 2022
As we get ready to wrap up 2021, we’re also wrapping up our Inbound Takeaways Series.
We’ve been sharing the lessons and best practices we learned at Hubspot’s Inbound...
