Benchmarks and Breakthroughs

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Insights from Swaay.Health Live 2024 for the B2B Healthcare Tech Community

Insights from Swaay.Health Live 2024 for the B2B Healthcare Tech Community

The Swaay.Health Live 2024 conference, formerly known as HITMC, brings together healthcare tech vendors, healthcare organizations, marketing agencies, media,...

Level up your B2B healthcare marketing strategies with insights from Swaay.Health Live 2024 — learn...
How We’re Using AI Marketing Tools in 2024

How We’re Using AI Marketing Tools in 2024

Now that we’ve had some time with AI, we wanted to check in and see how things are going. 

Which tools have proven to be useful? What are the best ways to get value out...

Now that we’ve had some time with AI, we wanted to check in and see how things are going. Which...
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Get monthly updates on brand, performance, and industry insights for leaders who build.

The Software Company’s Intro to Marketing to Healthcare Professionals

The Software Company’s Intro to Marketing to Healthcare Professionals

Marketing to healthcare professionals is never easy. Not only are they constantly bombarded with information — making it hard for software companies to stand out from...

If you have a software company, marketing to healthcare professionals is anything but simple. Find...
5 Powerful LinkedIn Features B2B Brands Should Try Right Now

5 Powerful LinkedIn Features B2B Brands Should Try Right Now

LinkedIn is an excellent platform for B2B businesses to reach new audiences and nurture potential buyers, but it doesn’t come without its challenges.

How do you stand...

Here are five useful (and often overlooked) features B2B brands can use to boost marketing...
CRO Best Practices to Immediately Boost Conversions on Your Website 

CRO Best Practices to Immediately Boost Conversions on Your Website 

Let’s walk through the steps of optimizing your website to drive more conversions and move more customers closer to working with your brand.

What Is a Conversion? 

A...

Discover conversion rate optimization tactics that move more customers closer to working with your...
Healthcare Advertising: How to Position Your Company for the Future

Healthcare Advertising: How to Position Your Company for the Future

The last few years have been a wild ride for digital marketers. While many things are in flux, what we know for sure is that online advertising will become even more...

Must-know healthcare advertising trends for tech companies 2024. Find out five important factors...
Follow These Email Trends To Boost Opens, Clicks, and Audience Enthusiasm 

Follow These Email Trends To Boost Opens, Clicks, and Audience Enthusiasm 

While charging your readers likely isn’t something you want to do if you represent a brand, this trend can help you rethink your email marketing and realize the inbox...

Find new ways to supercharge your email marketing and boost opens, clicks, and audience engagement.
WordPress vs. HubSpot: A Comparison of Content Management Systems

WordPress vs. HubSpot: A Comparison of Content Management Systems

If you’re like anyone else, you probably turn to Google when you need answers. You ask your question. Various results pop up. More than likely, you click one of the...

WordPress and HubSpot have established their names as leading content management systems. Learn the...
9 Things to Expect from Your Healthcare Digital Marketing Agency

9 Things to Expect from Your Healthcare Digital Marketing Agency

Navigating the fast-shifting healthcare digital advertising landscape is daunting, and you need a trusted partner to help you stay current with the latest strategies and...

Is your healthcare digital marketing agency doing these nine things to ensure advertising success?...
A Smarter Approach to Content Creation

A Smarter Approach to Content Creation

Focus on Why Content Is Important

Don’t create content simply because you think you should. Instead, deeply understand why content is important, and make sure each...

We’re here to tell you content creation doesn’t have to be a heavy-lift chore. Let’s look at a few...