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Benchmarks and Breakthroughs

Get updates on brand, performance, and industry insights for leaders who build.

What You Need to Know Before Launching a New Website

What You Need to Know Before Launching a New Website

As your business's core online communication tool, investing in a website redesign every couple of...
Instagram or Pinterest: What's Right For Your Business?

Instagram or Pinterest: What's Right For Your Business?

I’ve watched Pinterest convert online sales to hundreds of thousands of dollars and I’ve seen...
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Tales, Tools & Business Advice From High-Tech Moms

Tales, Tools & Business Advice From High-Tech Moms

While Mother's Day is a great time to remind us of all the inspiring women in our lives who run...
What You Need to Know About Millennials to Grow Your Business

What You Need to Know About Millennials to Grow Your Business

“Millennials” is a term that has become commonplace with business owners and marketers. According...
4 Reasons You're Not Growing

4 Reasons You're Not Growing

Have your marketing efforts plateaued? Are you not seeing the business growth and ROI from your...
5 Tips For a Successful Blogger Outreach Campaign

5 Tips For a Successful Blogger Outreach Campaign

SpotOn Digital Media uses a ranking matrix with these 5 points of criteria for building a blogger...
The one thing I don't like about Ryan Holiday's book: Growth Hacker Marketing

The one thing I don't like about Ryan Holiday's book: Growth Hacker Marketing

There's really only one thing I struggled with while reading Growth Hacker Marketing. In fact, I...
A Serendipitous Encounter on a Y Combinator Podcast

A Serendipitous Encounter on a Y Combinator Podcast

Much of my continuing education often comes from podcasts. One recent morning, my attention was...