What Happens When You Cut Your Marketing & Advertising Budget?
When the economy is shaky and consumer confidence starts to dip, it’s natural for organizations to take notice and make adjustments. Many businesses pivot or shift when...
AI Within Reason: Advantages and Limits to Using AI for Content Marketing
Is AI ushering promise or peril? No matter how you answer that question, it’s clear that ChatGPT has taken the world by storm.
The widespread availability of generative...
Learn about the benefits and drawbacks of using AI for content marketing.
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How to Use Fresh, Creative Branding to Attract and Keep Attention
Let’s look at how you can get more creative with your branding to attract and keep the attention of both new and existing customers.
The Differences Between Marketing &...
Don’t Get Lost in a Sea of Content: 6 Tips From Healthcare Marketers
According to HubSpot, 70% of companies implemented content marketing in 2022 — including many healthcare marketers who aim to build relationships with multiple...
AI-generated content and Google’s update to its SEO formula are making content marketers’ jobs...
Mastering Healthcare Content Marketing: 8 Common Myths Debunked
It seems like every business is engaging in content marketing, especially in the B2B healthcare technology space. But many of them make critical mistakes because they...
Healthcare content marketing can be tricky. We’ve debunked 8 common content marketing myths for...
The Social Media Landscape Is Changing: Here's What You Need to Know
Whatever it is, the way you tell your story online can make all the difference.
The Social Media Landscape Will Always Change. Plan for It.
One thing that will always...
Create a Better B2B Ad Strategy by Focusing on The Buyer’s Journey
Buying advertising won’t automatically produce amazing results. To drive meaningful results from B2B ads, we recommend building a strategic advertising plan that pairs...
7 Ways to Successfully Navigate Seasonality, Recessions & Market Shifts
But with the right planning, your business can survive market changes and even find opportunities for growth. Let’s look at how marketers and businesses can navigate...
The 7 Major Benefits of Sales and Marketing Teams Using the Same Software
Far too often, sales and marketing teams operate in a silo apart from each other. They stick to their own tasks in their own departments -- and in their own software...
5 Reasons to Consider a Website Redesign & 3 Easy Ways to Get Started
If you launched a website for your organization, you were probably happy to check it off your to-do list. But the truth about websites is that your work is never really...
