Benchmarks and Breakthroughs

Get updates on brand, performance, and industry insights for leaders who build.

Website Design for Healthcare Audiences: Why UX is Essential

Website Design for Healthcare Audiences: Why UX is Essential

Website design for healthcare involves various areas of expertise. It requires meticulous attention to navigation considerations, design principles, and branding best...

Learn why user experience is central to successful website design for healthcare companies.
Designing a Website for Healthcare Buyers: 5 Key Principles

Designing a Website for Healthcare Buyers: 5 Key Principles

An effective website for healthcare doesn’t just need to look good. Whether marketing a healthtech solution or promoting a health-related service, it must be a sales tool

Dive into some of the most important factors to consider when developing a website for healthcare.
subscribe image

Get monthly updates on brand, performance, and industry insights for leaders who build.

How Your Organization Can Celebrate Gratitude All Year Long (& Why You Should)

How Your Organization Can Celebrate Gratitude All Year Long (& Why You Should)

Why Show Gratitude?

Gratitude is the internal mindset of focusing on what you have instead of what you don't. Showing gratitude is a physical act that recognizes and...

Instead of focusing on gratitude at the year’s end, we believe giving thanks should be a year-round...
What Happens When You Cut Your Marketing & Advertising Budget?

What Happens When You Cut Your Marketing & Advertising Budget?

When the economy is shaky and consumer confidence starts to dip, it’s natural for organizations to take notice and make adjustments. Many businesses pivot or shift when...

Let’s consider what may happen when you turn down — or turn off — your marketing and advertising...
AI Within Reason: Advantages and Limits to Using AI for Content Marketing

AI Within Reason: Advantages and Limits to Using AI for Content Marketing

Is AI ushering promise or peril? No matter how you answer that question, it’s clear that ChatGPT has taken the world by storm.

The widespread availability of generative...

Learn about the benefits and drawbacks of using AI for content marketing.
How to Use Fresh, Creative Branding to Attract and Keep Attention  

How to Use Fresh, Creative Branding to Attract and Keep Attention  

Let’s look at how you can get more creative with your branding to attract and keep the attention of both new and existing customers.

The Differences Between Marketing &...

Let’s look at how to use fresh and creative branding to attract and keep the attention of both new...
Don’t Get Lost in a Sea of Content: 6 Tips From Healthcare Marketers

Don’t Get Lost in a Sea of Content: 6 Tips From Healthcare Marketers

According to HubSpot, 70% of companies implemented content marketing in 2022 — including many healthcare marketers who aim to build relationships with multiple...

AI-generated content and Google’s update to its SEO formula are making content marketers’ jobs...
Mastering Healthcare Content Marketing: 8 Common Myths Debunked

Mastering Healthcare Content Marketing: 8 Common Myths Debunked

It seems like every business is engaging in content marketing, especially in the B2B healthcare technology space. But many of them make critical mistakes because they...

Healthcare content marketing can be tricky. We’ve debunked 8 common content marketing myths for...
The Social Media Landscape Is Changing: Here's What You Need to Know

The Social Media Landscape Is Changing: Here's What You Need to Know

Whatever it is, the way you tell your story online can make all the difference.

The Social Media Landscape Will Always Change. Plan for It. 

One thing that will always...

Let’s dive into what is changing on social media and how it should (or shouldn't) affect your...
Create a Better B2B Ad Strategy by Focusing on The Buyer’s Journey

Create a Better B2B Ad Strategy by Focusing on The Buyer’s Journey

Buying advertising won’t automatically produce amazing results. To drive meaningful results from B2B ads, we recommend building a strategic advertising plan that pairs...

Drive meaningful results from ads by building a strategic advertising plan that pairs with the...