Create a Marketing Budget Using SpotOn’s Planning Formula
No magic number works for every business or industry, and every organization will have a different budget depending on their audience type, product offerings, company...
Top 2024 Healthcare Marketing Trends for SaaS Companies
Healthcare SaaS marketing is no easy task. You're sellingan intangible and constantly changing product to an audience whose job description doesn't include understanding...
Marketing software to healthcare professionals is anything but simple. Follow these 2024 healthcare...
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How to Stretch Your Content and Get More Use With Repurposing and Redistribution
What Is Content Repurposing and Redistribution?
Content repurposing and redistribution is taking an existing piece of content and reengineering and reposting it to use...
Health Tech Marketing: How to Create a Pillar Page
Content marketing is an essential part of any successful B2B digital health marketing strategy. According to research, content marketing brings in 3x as many leads as...
Learn all about pillar pages, including why they are so effective for health tech marketing.
Should You Adjust Your Marketing Strategies Because of the Election?
An election always takes over large chunks of advertising space and attention spans, but its reach is even wider during a presidential election year. According to Axios...
Digital Marketing for Healthcare Software: 10 Steps to Success
The healthcare industry is undergoing rapid digitalization. Need proof? The digital health industry’s revenue is expected to reach an all-time high of $171.90 billion in...
With healthcare innovation accelerating, stay ahead of the curve by stealing these 10 golden rules...The Latest From Google and What You Can Do
If you want to stay at the top of search engine results, you must actively follow the changes in algorithm updates and make necessary adjustments to keep your web pages...
Organic or Paid on Search and Social?
With so many options, it can be difficult to determine what will work best — so let’s break it down.
Let’s look at the difference between organic and paid distribution...
Insights from Swaay.Health Live 2024 for the B2B Healthcare Tech Community
The Swaay.Health Live 2024 conference, formerly known as HITMC, brings together healthcare tech vendors, healthcare organizations, marketing agencies, media,...
Level up your B2B healthcare marketing strategies with insights from Swaay.Health Live 2024 — learn...
How We’re Using AI Marketing Tools in 2024
Now that we’ve had some time with AI, we wanted to check in and see how things are going.
Which tools have proven to be useful? What are the best ways to get value out...
