Benchmarks and Breakthroughs

Get updates on brand, performance, and industry insights for leaders who build.

Healthcare Marketing Strategies to Improve B2B Lead Generation

Healthcare Marketing Strategies to Improve B2B Lead Generation

A well-designed website is a must-have component in SaaS healthcare marketing strategies. It can tell your brand story, connect your technology with your audience’s ...

Effective SaaS healthcare marketing strategies must include a B2B Lead Generation component. See...
4 Ways to Cater to the B2B Customer Experience

4 Ways to Cater to the B2B Customer Experience

The modern B2B buyer journey is complex, and the B2B sales cycle is equally challenging, as it’s lengthy and non-linear for most organizations. 

Designing an effective B2B CX strategy is possible — you just need to know where to start. Here are...
subscribe image

Get monthly updates on brand, performance, and industry insights for leaders who build.

How to Apply Your Standout Brand to B2B SaaS Content Marketing

How to Apply Your Standout Brand to B2B SaaS Content Marketing

Effective healthcare branding creates the foundation for your healthcare digital marketing strategy. It communicates a memorable brand personality to distinguish your...

You have a healthcare branding strategy. Now what? Learn how to amplify it through effective SaaS...
What a Software Marketing Agency Must Ask Potential Healthcare Clients

What a Software Marketing Agency Must Ask Potential Healthcare Clients

Working with a software marketing agencyhelps propel B2B SaaS companies forward. However,if you’rein the healthcare space,finding the right fit for your organizationmay...

Asking the right questions to learn about your business is the telltale sign of a competent...
Create a Marketing Budget Using SpotOn’s Planning Formula 

Create a Marketing Budget Using SpotOn’s Planning Formula 

No magic number works for every business or industry, and every organization will have a different budget depending on their audience type, product offerings, company...

Look at the variables our team uses to help SpotOn clients arrive at the ideal marketing budget.
Top 2024 Healthcare Marketing Trends for SaaS Companies

Top 2024 Healthcare Marketing Trends for SaaS Companies

Healthcare SaaS marketing is no easy task. You're sellingan intangible and constantly changing product to an audience whose job description doesn't include understanding...

Marketing software to healthcare professionals is anything but simple. Follow these 2024 healthcare...
How to Stretch Your Content and Get More Use With Repurposing and Redistribution

How to Stretch Your Content and Get More Use With Repurposing and Redistribution

What Is Content Repurposing and Redistribution?

Content repurposing and redistribution is taking an existing piece of content and reengineering and reposting it to use...

Don’t publish your content one time on one platform. Instead, stretch each of your assets using...
Health Tech Marketing: How to Create a Pillar Page

Health Tech Marketing: How to Create a Pillar Page

Content marketing is an essential part of any successful B2B digital health marketing strategy. According to research, content marketing brings in 3x as many leads as...

Learn all about pillar pages, including why they are so effective for health tech marketing.
Should You Adjust Your Marketing Strategies Because of the Election?

Should You Adjust Your Marketing Strategies Because of the Election?

An election always takes over large chunks of advertising space and attention spans, but its reach is even wider during a presidential election year. According to Axios...

With so much money and messaging competing for attention, it leaves brands and markets in a tricky...
The Latest From Google and What You Can Do

The Latest From Google and What You Can Do

If you want to stay at the top of search engine results, you must actively follow the changes in algorithm updates and make necessary adjustments to keep your web pages...

Here are a few of the latest changes from Google and what your brand can do to keep showing up in...