A Marketer’s Guide to Storytelling: How to Use Stories to Reach Customers
Using stories in marketing allows you to share memorable and powerful messages that connect deeply...
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A Quick Guide to Buyer Personas: How to Get Started
All good marketing starts with one question: Who is your ideal customer? Many business owners know...
Google’s Universal Analytics Is Becoming GA4: Here’s What You Need to Know (& Do)
Most anyone with a website uses Google Analytics to collect data on how people use your website and...
Do You Have the Right Marketing Budget? Here’s How to Find Out
How much should we spend? This is one of the most common questions in marketing. As brands put...
The 8 Essential Marketing Assets Every Brand Needs
For marketing to be effective, it needs a variety of aligned elements that work together to produce...
How to Get Started with Social Media Advertising
If your brand is trying to reach new customers, social media platforms are THE place to get in...
INBOUND 2021 Takeaways Part 3 of 3: Leadership Lessons to Guide You Into 2022
As we get ready to wrap up 2021, we’re also wrapping up our Inbound Takeaways Series. Here is the...
INBOUND 2021 TAKEAWAYS PART 2 OF 3: An Inbound and ABM Lead Gen Comparison
After an insightful marketing conference hosted by HubSpot in September, this is Part 2 of our 3...
INBOUND 2021 Takeaways Part 1 of 3: Content Strategy Priorities
The SpotOn team participated in the 2021 HubSpot Inbound virtual conference. The event was chock...
