You Built an Online Store. Now What? 14 Ways to Increase eCommerce Sales
In 2020, many brick-and-mortar businesses had to pivot. With their doors shut, they had to find another way to serve customers -- so they built an online store. Many...
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The 11 Elements of an Effective Lead Generation Strategy
If you want to continually attract your ideal audience and encourage them to take a step toward working with you, you need an effective lead generation strategy.
And,...
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What Is Marketing, Anyway?
“Business has only two functions – marketing and innovation.” – Milan Kundera
If you were to play your own version of ‘Billy On The Street,’ asking 10 unsuspecting...
How to Use the LinkedIn Algorithm to Your Company’s Advantage
If you have been keeping up with your LinkedIn feed, you may have noticed that you're seeing more posts that are relevant to your interests, related to your profession,...
Understand how the LinkedIn algorithm works so you can reach your ideal audience, increase...
Breaking Down Your 2020 Marketing Budget
Marketing as an industry isn’t new. From shouting in bustling market squares to donning sandwich boards, humans have sought to promote their goods and services for as...
The Benefits of Using LinkedIn Video Marketing
Video marketing is on the rise, with 81% of B2B marketers use videos and 85% plan to increase their video marketing budget. That’s not surprising given that prospects...
There are many benefits to using videos in your LinkedIn marketing strategy. Learn how to increase...
How to Use LinkedIn Analytics to Improve Your Marketing Strategy
With over 575 million members in 200+ countries and more than 260 million monthly active users, LinkedIn is the most popular social media platform for professionals. It...
LinkedIn analytics not only help optimize your LinkedIn presence but also give you insights to...
SpotOn Council Post: What We Learned At The Digital Summit Series 2019
POST WRITTEN BY:
Collective Panel, SpotOn Digital Media
From entrepreneurs to years of agency experience, the SpotOn team of successful digital marketing strategists...
6 Inbound Marketing Best Practices for Your Website
All inbound websites should have several essential elements if companies want to attract the right traffic and convert visitors into qualified leads. Your company must...
While every website is different, there are a few inbound marketing best practices every site...
Does Google View Your Site As Relevant? How To Know.
With Google and YouTube capturing more than 90% of the internet search market with 3.5 billion daily search queries, it’s no surprise that our clients and, well, ...
