Get Started

Benchmarks and Breakthroughs

Get updates on brand, performance, and industry insights for leaders who build.

How to Use LinkedIn Analytics to Improve Your Marketing Strategy

How to Use LinkedIn Analytics to Improve Your Marketing Strategy

With over 575 million members in 200+ countries and more than 260 million monthly active users, LinkedIn is the most popular social media platform for professionals. It...

LinkedIn analytics not only help optimize your LinkedIn presence but also give you insights to...
SpotOn Council Post: What We Learned At The Digital Summit Series 2019

SpotOn Council Post: What We Learned At The Digital Summit Series 2019

POST WRITTEN BY:

Collective Panel, SpotOn Digital Media 

From entrepreneurs to years of agency experience, the SpotOn team of successful digital marketing strategists...

For two days, our team networked and attended amazing sessions at the Digital Summit to learn...
subscribe image

Get the latest and greatest posts sent straight to your inbox.

6 Inbound Marketing Best Practices for Your Website

6 Inbound Marketing Best Practices for Your Website

All inbound websites should have several essential elements if companies want to attract the right traffic and convert visitors into qualified leads. Your company must...

While every website is different, there are a few inbound marketing best practices every site...
Does Google View Your Site As Relevant? How To Know.

Does Google View Your Site As Relevant? How To Know.

With Google and YouTube capturing more than 90% of the internet search market with 3.5 billion daily search queries, it’s no surprise that our clients and, well, ...

Here’s everything you need to know about Google’s newest core update and what it means for how...
How to Choose the Right Marketing Agency for Your Business

How to Choose the Right Marketing Agency for Your Business

Marketing agencies are rather fragmented right now making it hard to know who to choose and what type of agency will align with your business strategy, culture and...

Marketing agencies are rather fragmented right now making it hard to know who to choose and what...
Yes, Email Marketing Still Works

Yes, Email Marketing Still Works

Email marketing works. In fact, it’s still one of the most effective digital tools for customer and prospect connection. Those rolling their eyes may be of the mindset...

Email marketing works. In fact, it’s still one of the most effective digital tools for customer and...
A Good Content Strategy Doesn’t Start and Stop with Writing a Blog Article

A Good Content Strategy Doesn’t Start and Stop with Writing a Blog Article

Digital marketing, traditional marketing, content marketing, social media, advertising, organic growth, branding, email - the list of marketing terms, techniques and...

Digital marketing, traditional marketing, content marketing, social media, advertising, organic...
Spot On Named a Top Inbound Marketing Agency of 2019 by DesignRush

Spot On Named a Top Inbound Marketing Agency of 2019 by DesignRush

Birmingham, Alabama – May 7, 2019 – Spot On, a digital strategy agency specializing in web design and brand & strategy development, partners with companies to solve...

Spot On was recently named a top inbound marketing agency of 2019 by DesignRush. Read more.
SEO & SEM - One, both or neither?

SEO & SEM - One, both or neither?

When trying to decide on the appropriate digital marketing strategy, it can be overwhelming to sift through the many options of what makes the most sense for your...

Search Engine Optimization (SEO) and Search Engine Marketing (SEM), are options you might hear...
What is Website Usability and How Can It Boost Sales?

What is Website Usability and How Can It Boost Sales?

Website usability, also known as user experience (UX), describes the way in which visitors view and interact with your site. Users should be able to immediately...

Website usability, or user experience (UX), describes the way in which visitors view and interact...