A Quick Guide to Buyer Personas: How to Get Started
All good marketing starts with one question: Who is your ideal customer? Many business owners know the answer to this question. They have a general idea of who buys...
Google’s Universal Analytics Is Becoming GA4: Here’s What You Need to Know (& Do)
Most anyone with a website uses Google Analytics to collect data on how people use your website and digital properties. If you do as well, you need to know Google...
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Do You Have the Right Marketing Budget? Here’s How to Find Out
How much should we spend? This is one of the most common questions in marketing. As brands put together strategies for how they can reach more customers and grow their...
The 8 Essential Marketing Assets Every Brand Needs
For marketing to be effective, it needs a variety of aligned elements that work together to produce a cohesive brand, vision, message, and strategy. To give your...
Digital Marketer Spot On Acquires Smart Traffic Consulting
January 21, 2022, Montevallo, Ala.––The Spot On Agency recently acquired Smart Traffic Consulting, known for its SEO/SEM expertise, in a move that continues to expand...
The Spot On Agency recently acquired Smart Traffic Consulting, known for its SEO/SEM expertise.
How to Get Started with Social Media Advertising
Millions of people use at least one social media platform every day -- many of them use it for a few hours a day . . . ok, fine, actually it’s like a full-time job with...
INBOUND 2021 Takeaways Part 3 of 3: Leadership Lessons to Guide You Into 2022
As we get ready to wrap up 2021, we’re also wrapping up our Inbound Takeaways Series.
We’ve been sharing the lessons and best practices we learned at Hubspot’s Inbound...
INBOUND 2021 TAKEAWAYS PART 2 OF 3: An Inbound and ABM Lead Gen Comparison
After an insightful marketing conference hosted by HubSpot in September, this is Part 2 of our series of actionable takeaways. We started last month with Content...
INBOUND 2021 Takeaways Part 1 of 3: Content Strategy Priorities
The SpotOn team excitedly participated in the 2021 HubSpot Inbound virtual conference. We are so hopeful we’ll be in Boston next year as a team taking it all in....
Creating SaaS Marketing Blogs for Healthcare Customers
Content marketing is considered a fundamental strategy of successful B2B marketing. In fact, 93% of B2B marketers use content marketing as part of their ongoing...
SaaS marketing blogs can be the single most effective tool in a healthcare software company’s...
