Since people have embraced the use of the internet, the way they buy has changed. In the past, companies had all the information on the product or service they were...
Use the power of the internet and existing digital platforms to your advantage - to develop...
While you’ve heard about the importance of having a marketing strategy before – whether it’s inbound, content, or social, a strategy is the skeleton bones of what you...
Your digital marketing strategy is more than one area - it includes inbound, content, social media,...
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Healthcare marketing trends are changing every year. It’s essential for marketers in healthcare IT to pay attention to the latest shifts in marketing trends to ensure...
Trends in healthcare marketing change every year - so what's new? Discover the areas to focus on in...
Guest Post By Ashley Lipman
Social media has become a celebrated marketing method for many reasons. This is because it is a reasonable investment and there are many free...
While almost every business is on social media, that doesn't always guarantee success. Learn why...
How does a small flower shop in the UK get 35,000 followers on Twitter? Hint: it’s not by tweeting about flowers.
Using humor on Twitter has been majorly successful for several brands. Get inspired to add comedy...
Not all myths are dangerous, but believing all the wrong things about marketing personas can keep you from reaching your Inbound potential.
Learn about four common misconceptions marketers have about creating personas and what you should...
Ever worked with web developers or SEO experts that promise to put you on page one of Google?
Hopefully you didn't have to learn the hard way that there are no easy... As search engine algorithms continue to change, ensuring your audience finds the information they...
It's easy to come to the conclusion that companies have different tactics for how they do business, manage their teams, and develop strategy based on their size and...
Regardless of how big or small your software company is, having a healthcare marketing strategy...
Last week for our podcast we had the opportunity to speak with one of our main clients about how they tackle healthcare marketing in 2017 effectively. Jake Behnke is the...
As healthcare marketers, sometimes we have to bring in the old with the new for the sake of our...
