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Marketing/Sales Strategy (9)

6 Survival Tips for Your Website Strategy

6 Survival Tips for Your Website Strategy

Every company approaches their website differently. For some, it’s enough to simply have an updated website design that looks great. Others might feel somewhat lost when...

Learn tips for ensuring that your website is designed and organized to attract and reach the right...
From HubSpot Sales LION to Lion Trainer

From HubSpot Sales LION to Lion Trainer

Pivoting the Inbound Sales Process to Inbound Sales Training for Clients 
Spot On was built on a fallacy. For the past five years all of us at Spot On, a digital...
While we have advised the inbound sales process for our clients for years, discover how and why...
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5 Step Process for LinkedIn Marketing Campaigns

5 Step Process for LinkedIn Marketing Campaigns

Since people have embraced the use of the internet, the way they buy has changed. In the past, companies had all the information on the product or service they were...

Use the power of the internet and existing digital platforms to your advantage - to develop...
What is Digital Marketing Strategy?

What is Digital Marketing Strategy?

While you’ve heard about the importance of having a marketing strategy before – whether it’s inbound, content, or social, a strategy is the skeleton bones of what you...

Your digital marketing strategy is more than one area - it includes inbound, content, social media,...
10 Healthcare Marketing Trends You Can’t Afford to Miss

10 Healthcare Marketing Trends You Can’t Afford to Miss

Healthcare marketing trends are changing every year. It’s essential for marketers in healthcare IT to pay attention to the latest shifts in marketing trends to ensure...

Trends in healthcare marketing change every year - so what's new? Discover the areas to focus on in...
10 Ways To Step Up Your Social Media Strategy

10 Ways To Step Up Your Social Media Strategy

Guest Post By Ashley Lipman

Social media has become a celebrated marketing method for many reasons. This is because it is a reasonable investment and there are many free...

While almost every business is on social media, that doesn't always guarantee success. Learn why...
How Digital Presence Affects Local Search for Your Business

How Digital Presence Affects Local Search for Your Business

Whether you’re aware of it or not, your company’s digital presence is an essential way in which customers and future customers find and perceive your business. However,... Your company's digital presence includes all the information found online about your business....
Why It Pays to Be Funny On Twitter (Even If Your Biz Isn’t Humor-Related)

Why It Pays to Be Funny On Twitter (Even If Your Biz Isn’t Humor-Related)

How does a small flower shop in the UK get 35,000 followers on Twitter? Hint: it’s not by tweeting about flowers.

Using humor on Twitter has been majorly successful for several brands. Get inspired to add comedy...
4 Dangerous Marketing Persona Misconceptions That B2B Companies Believe

4 Dangerous Marketing Persona Misconceptions That B2B Companies Believe

Not all myths are dangerous, but believing all the wrong things about marketing personas can keep you from reaching your Inbound potential.

Learn about four common misconceptions marketers have about creating personas and what you should...
Why a Good Content Marketing Strategy is Your Best SEO Strategy

Why a Good Content Marketing Strategy is Your Best SEO Strategy

Ever worked with web developers or SEO experts that promise to put you on page one of Google?

Hopefully you didn't have to learn the hard way that there are no easy... As search engine algorithms continue to change, ensuring your audience finds the information they...