Last week for our podcast we had the opportunity to speak with one of our main clients about how they tackle healthcare marketing in 2017 effectively. Jake Behnke is the...
As healthcare marketers, sometimes we have to bring in the old with the new for the sake of our...
Did you know your target market's attention span is shorter than that of a goldfish? Research from Microsoft Corporation found the average adult attention span in the...
There are several steps you can take to leverage a healthcare content marketing strategy. Learn...
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It's all about synchronicity. In case you missed it, we launched our Perpetual Growth Podcast recently. For our first episode, we invited Rachael Plummer who works in...
Miss our podcast? Read the transcript here and learn the benefits of uniting your sales and...
If you haven't already noticed, the sales paradigm is getting quite a shake up. It's theinevitable result of two factors: Google's prevalence and the advent of inbound...
Rather than sales and marketing, it can feel more like sales versus marketing - and that can cause...
In the scholastic world, teachers have their pulse on students' performance by way of assignments, test results and overall points/grades. In the business world, we...
Learn how to enable sales as your team makes the transition from yesterday's sales representatives,...
The phrase "inbound marketing" places all of the emphasis on marketing. That's a shame because inbound methods are as much about sales as they are about marketing. In...
Inbound methodology should unify both your sales and the marketing teams.
Getting to know your ideal clients is integral to the inbound and content marketing paradigm. Figuring them out is a process that results in buyer personas that guide...
Learning how to create buyer personas opens up space for more in-depth understanding of who your...
Crafting buyer personas requires donning your psychic hat. Or, if you prefer, your intuitive hat. It's about getting inside the target market's minds in a very personal...
If you aren't asking the right questions about your audience, you risk creating content that's too...
Your business was founded on the principal that you have a product or service that other people need or want. Fantastic. Now, how are you going to get the word out to...
Once you create great buyer personas, things start to shift and change in positive and lucrative...
Inbound marketing "best practices" involve data and analytics. Both words have a tendency to send marketing professionals into the doldrums of despair due to number...
Inbound marketing best practices must include data and analytics.
