The first steps to personalized content on your website

The first steps to personalized content on your website

Personalized web content. No doubt you’ve experienced it. Most likely when you visit Amazon for the umpteenth time to purchase something on your Prime account. For...

If your website is built on the HubSpot CMS, you have the ability to deliver personalized content...
Spot On receives HubSpot COS Design Award at Inbound 2014

Spot On receives HubSpot COS Design Award at Inbound 2014

As a HubSpot Certified Gold Partner Agency, this is the week we look forward to every year - INBOUND in Boston. This year's conference was especially thrilling for us...

Inbound 2014 was especially thrilling for the Spot On team as the winner of HubSpot COS Design...
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How to Close Sales Using Online Lead Generation

How to Close Sales Using Online Lead Generation

There is a lot of buzz these days about online lead generation and using websites to boost the bottom line of a business. Exactly how should a website support closing...

Learn how to close more sales from your online lead generation with these simple steps.
Keyword Ranking: I Want My Business to Rank Number 1 on Google

Keyword Ranking: I Want My Business to Rank Number 1 on Google

I am a content marketer if you want to put things in simple terms. I help businesses identify their marketing personas, guide business owners down a path for building...

Keyword ranking is a topic that just will not die. Here's why it should and how you can really harm...
Is Your Website a Money Sucker ... Or Does It Just Plain Suck?

Is Your Website a Money Sucker ... Or Does It Just Plain Suck?

Thanks to the hard work of the Web Pages That Suck team, we’re never short of examples of truly awful sites:

Learn why websites put in place for healthcare marketing, B2B marketing or B2C marketing often...
If THIS is You - You're Losing Customers & Maybe Your Entire Business

If THIS is You - You're Losing Customers & Maybe Your Entire Business

With the straightest of faces and the sincerest of deliveries, would-be marketing guru Dan Sally tells us why inbound marketing simply isn’t for him. If you can...

2013's drastic changes in online marketing & steady decline of traditional marketing mean...
Keyword Ranking is More Than Finding the Right Words

Keyword Ranking is More Than Finding the Right Words

Updated for 2015: Improving your search engine optimization (SEO) is about more than keywords. These days it is about the comprehensive user experience for your website,...

Keyword ranking is nice, but what then? Use high quality content to engage website visitors,...
Seven Secrets to Qualified Lead Generation

Seven Secrets to Qualified Lead Generation

Though the Internet has changed the way B2B clients and B2C shoppers approach a prospective vendor, some things never change – like your need to separate the...

Landing pages are the key to qualified lead generation.
Knowing YOUR Target Market - 4 Advantages your Competitors may have!

Knowing YOUR Target Market - 4 Advantages your Competitors may have!

If your competitors know their target market, they have the edge. Here are four advantages they...