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The Value of HubSpot Inbound Marketing Certification

The Value of HubSpot Inbound Marketing Certification

A few years ago when HubSpot rolled out the HubSpot Academy certifications, we recommended that one of our new clients go through the Inbound Marketing courses....

Get more leads from your online marketing efforts by taking advantage of free inbound marketing...
Get More Leads from Your Website

Get More Leads from Your Website

Getting more leads from your website sounds like a pretty simple and straightforward goal until you set out to do it. So why is it so difficult and how do you actually...

How hard is it to get more leads from a website? It all depends on how you look at it. Here are the...
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How We Write Blog Articles for Niche Industries

How We Write Blog Articles for Niche Industries

How Can You Write for My Business?

When talking to prospective clients, something I hear frequently is, “We can’t have a blog! We don’t have time to write them and you...

It is possible to have someone else write your blog articles for you to help drive lead generation...
3 MedTech Marketing Must Haves to Get More Leads and Sales

3 MedTech Marketing Must Haves to Get More Leads and Sales

The MedTech Marketing arena has evolved over the years and like so many other industries is facing the transition from offline, outbound marketing practices of the past...

MedTech marketing must adapt to modern standards in order to get more leads and sales, here's how:
The one thing I don't like about Ryan Holiday's book: Growth Hacker Marketing

The one thing I don't like about Ryan Holiday's book: Growth Hacker Marketing

Question - Is your first impression of the book based on the title alone, positive or negative?

In 2010, I was working for a large media company and we launched a deals...

There's really only one thing I struggled with while reading Growth Hacker Marketing. In fact, I...
The Missing Strategy for Improving Lead to Close Ratio

The Missing Strategy for Improving Lead to Close Ratio

We have all been in the position of being attracted to an item in a retail store. We pick it up … examine it … admire it … ask questions about it … then put it back on...

Looking to improve your lead to close ratio? Find out if you're missing key elements in your online...
A Serendipitous Encounter on a Y Combinator Podcast

A Serendipitous Encounter on a Y Combinator Podcast

I thoroughly enjoy the startup space. After my experience co-founding MamaBear App, my continuing education often comes from podcasts.

One recent morning, my attention...

Much of my continuing education often comes from podcasts. One recent morning, my attention was...
Generate Sales Leads, Nurture for Great Lead to Close Ratio

Generate Sales Leads, Nurture for Great Lead to Close Ratio

You already know how important qualified lead generation is: more sales leads means more customers, which means more revenue for your business. As a result of this...

Learn to use marketing content to generate sales leads and nurture them to improve your lead to...
The first steps to personalized content on your website

The first steps to personalized content on your website

Personalized web content. No doubt you’ve experienced it. Most likely when you visit Amazon for the umpteenth time to purchase something on your Prime account. For...

If your website is built on the HubSpot CMS, you have the ability to deliver personalized content...
Spot On receives HubSpot COS Design Award at Inbound 2014

Spot On receives HubSpot COS Design Award at Inbound 2014

As a HubSpot Certified Gold Partner Agency, this is the week we look forward to every year - INBOUND in Boston. This year's conference was especially thrilling for us...

Inbound 2014 was especially thrilling for the Spot On team as the winner of HubSpot COS Design...