Anyone selling to the healthcare software industry is aware that it’s a tough market – dominated by major brands with deep pockets, with long sales cycles and complex...
Find out how the right healthcare software marketing agency can make all the difference to your...
The end of the year will be here before you know it. We’re creeping into Q4, and the time to plan is now!
To help you wrap up the year and make plans for next year,...
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When we meet with prospective clients at Spot On, we often hear something along the lines of “I’m already spending a fortune on marketing.” Our answer? “Yes, but...
Learn how to measure your content marketing return on investment (ROI), including five essential...
Has your company ever been in this boat? You create a solid and creative marketing plan to take you the long haul, yet you assign a budget just to keep you afloat and...
When most of us hear the word storytelling, we think of children’s books or tales told around a campfire. We think about movies, fables, and our favorite characters.
...
All good marketing starts with one question: Who is your ideal customer? Many business owners know the answer to this question. They have a general idea of who buys...
Most anyone with a website uses Google Analytics to collect data on how people use your website and digital properties. If you do as well, you need to know Google...
How much should we spend? This is one of the most common questions in marketing. As brands put together strategies for how they can reach more customers and grow their...
For marketing to be effective, it needs a variety of aligned elements that work together to produce a cohesive brand, vision, message, and strategy. To give your...
January 21, 2022, Montevallo, Ala.––The Spot On Agency recently acquired Smart Traffic Consulting, known for its SEO/SEM expertise, in a move that continues to expand...
The Spot On Agency recently acquired Smart Traffic Consulting, known for its SEO/SEM expertise.
