A Skeptic’s Guide to Making Email Marketing Work for Your Brand
With so many marketing channels to choose from, it can be easy for email marketing to get lost in the mix. Flashy new marketing tactics, social media, paid ads, and...
4 Ways Healthcare SaaS Marketing is Completely Different
SaaS marketing for healthcare products is similar tothe process of marketing SaaS (software as a service) products - any software product that you use online rather than...
SaaS marketing has its own advantages and challenges, different from marketing other products.
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9 Ways to Take Your B2B Social Media to the Next Level
To get results from B2B social media, you can’t approach it as an afterthought. You can’t post when you feel like it, have someone unfamiliar with your brand post, and...
6 Benefits of Working with a Healthcare Software Marketing Company
Anyone selling to the healthcare software industry is aware that it’s a tough market – dominated by major brands with deep pockets, with long sales cycles and complex...
Find out how the right healthcare software marketing agency can make all the difference to your...
Q4 Marketing Checklist: How to Wrap Up and Make Plans for Next Year
The end of the year will be here before you know it. We’re creeping into Q4, and the time to plan is now!
To help you wrap up the year and make plans for next year,...
How to Measure Your Content Marketing ROI: 5 Important Metrics
When we meet with prospective clients at Spot On, we often hear something along the lines of “I’m already spending a fortune on marketing.” Our answer? “Yes, but...
Learn how to measure your content marketing return on investment (ROI), including five essential...
How to Align Your Teams to Achieve Business Growth
Has your company ever been in this boat? You create a solid and creative marketing plan to take you the long haul, yet you assign a budget just to keep you afloat and...
A Marketer’s Guide to Storytelling: How to Use Stories to Reach Customers
When most of us hear the word storytelling, we think of children’s books or tales told around a campfire. We think about movies, fables, and our favorite characters.
...
A Quick Guide to Buyer Personas: How to Get Started
All good marketing starts with one question: Who is your ideal customer? Many business owners know the answer to this question. They have a general idea of who buys...
Google’s Universal Analytics Is Becoming GA4: Here’s What You Need to Know (& Do)
Most anyone with a website uses Google Analytics to collect data on how people use your website and digital properties. If you do as well, you need to know Google...
