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How To Be Efficient With Holiday Advertising

How To Be Efficient With Holiday Advertising

With the holidays sneaking up on us, it’s time to get your marketing plans in place if you haven’t already. Typically holiday campaigns can run from the first week of...

With the holidays sneaking up on us, it’s time to get your marketing plans in place if you haven’t...
Can Effective Marketing Improve Healthcare Billing Efficiency?

Can Effective Marketing Improve Healthcare Billing Efficiency?

(Insert sweet, instrumental music with slow-motion montage of smiling, be-scrubbed healthcare professionals dancing in a sea of checks. Then, a smooth voiceover...

Digital healthcare marketing can ease financial burden by making it easier for patients to pay...
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Healthcare Marketing Focus: Early Admissions Care

Healthcare Marketing Focus: Early Admissions Care

Hospitals and medical facilities are devoted primarily to the care of their patients—but cost is certainly a secondary priority. If your facility can't stay in the...

Your healthcare marketing should target the early admission phase to ensure a more secure bottom...
A Website Redesign for STEM Curriculum Expert KnowAtom

A Website Redesign for STEM Curriculum Expert KnowAtom

Our client KnowAtom creates STEM curriculum that aims to engage students as real scientists and engineers in the classroom. The extensive materials they provide allow...

A website redesign for a STEM curriculum company increases page views, time spent on site and...
What You Need To Know About Facebook Advertising

What You Need To Know About Facebook Advertising

You’ve appropriately set your foundation with a solid mix of organic marketing tactics, but standing out in a big way with organic efforts only can be challenging....

You’ve appropriately set your foundation with a solid mix of organic marketing tactics, but...
Website Traffic that Sells Software: Quantity Versus Quality

Website Traffic that Sells Software: Quantity Versus Quality

It's so tempting to see those whopper visitor metrics and celebrate. And you should! Those numbers say that your software marketing techniques are paying off....to a...

The most successful software marketing strategy focuses on quality over quantity when it comes to...
How Email Marketing Can Change Your Business

How Email Marketing Can Change Your Business

We’ve seen the value of email marketing work for many of our clients as they build strong relationships with their customers. In fact, we highly recommend it as a...

We’ve seen the value of email marketing work for many of our clients as they build strong...
Selling Software with Pay-Per-Click: Is Your Landing Page Up to Par?

Selling Software with Pay-Per-Click: Is Your Landing Page Up to Par?

Is there anything more frustrating than clicking on an online ad only to be brought to a landing page that delivers... nothing?

If you use pay-per-click ads as part of...

Your landing pages should play a major role in your software marketing strategy.
Why and How to Build a LinkedIn Group for Healthcare Marketing

Why and How to Build a LinkedIn Group for Healthcare Marketing

Marketing. It's part art, part science. It's a multi-billion dollar industry. And it's a necessity for healthcare organizations.

Yes, if you want to build a bigger,...

Creating a LinkedIn group is a great way to leverage your company's healthcare marketing and reach...
Business to Business Lead Generation for Specialized Software Marketing

Business to Business Lead Generation for Specialized Software Marketing

Sometimes the search engine just doesn't offer the best path to results when it comes to lead generation.

This can be especially true (and frustrating) when it comes to...

Specialized software marketing requires a specialized inbound marketing strategy that combines...