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Using LinkedIn Groups for Inbound Marketing: Five Success Tips

Using LinkedIn Groups for Inbound Marketing: Five Success Tips

Everything about networking changed in 2004 when LinkedIn introduced Groups as a feature. Once Groups were brought online, liked-minded professionals had a new way to...

5 easy ways that you can use LinkedIn groups to find high value prospects for your Inbound...
Choosing the Right Partners for Modern Healthcare Marketing

Choosing the Right Partners for Modern Healthcare Marketing

Welcome to the brave new world of healthcare.

It's filled with increased competition, cost control measures, and mandates and regulations coming down from government...

Follow these 7 steps to find a partner well-suited to your company's healthcare marketing.
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Inbound Marketing: Are Your LinkedIn Prospects High Value?

Inbound Marketing: Are Your LinkedIn Prospects High Value?

It could possibly be a panacea for all things sales. A virtual funnel that leads directly to pre-qualified prospects. An unprecedented platform allowing you to...

Seeking high value prospects? Make sure you're incorporating these methods into your LinkedIn...
7 Ways to Jumpstart a Lagging LinkedIn Lead Generation Plan.

7 Ways to Jumpstart a Lagging LinkedIn Lead Generation Plan.

So, you've applied everything you've learned about LinkedIn lead generation and yet leads seem to have flat lined. What gives?

It's deflating when a well-planned inbound...

Have your leads from LinkedIn flat lined? Here are 7 ways to jump start your LinkedIn Lead...
5 Surprising Ways LinkedIn Can Help Your Business

5 Surprising Ways LinkedIn Can Help Your Business

When it comes to marketing, businesses have similar core objectives: increase leads, grow client base, and generate awareness. But few look to LinkedIn to get the...

When it comes to marketing, businesses have similar core objectives: increase leads, grow client...
Take Your SaaS Show on the Road!

Take Your SaaS Show on the Road!

As software marketers, inbound marketing probably comes somewhat easier to you than it does to person-to-person oriented businesses. Digital technology, the online...

While savvy software marketing strategies draw them in - including traditional avenues of personal...
LinkedIn Lead Generation: Inbound Marketing Versus Outbound Marketing

LinkedIn Lead Generation: Inbound Marketing Versus Outbound Marketing

If you're hemming and hawing about the difference between inbound and outbound marketing, we have a quote for you:

"If you've got more money than brains, use outbound...

An inbound marketing strategy on LinkedIn is the way to go if you're looking for ways to generate...
9 Healthcare Marketing Tips That Aid Billing

9 Healthcare Marketing Tips That Aid Billing

Every dollar collected from patients is another dollar added to your already slim profit margins. Collecting those dollars is another matter.

Here are a few stats for...

Here's how you can target your healthcare marketing to ease the billing process for both you and...
How To Be Efficient With Holiday Advertising

How To Be Efficient With Holiday Advertising

With the holidays sneaking up on us, it’s time to get your marketing plans in place if you haven’t already. Typically holiday campaigns can run from the first week of...

With the holidays sneaking up on us, it’s time to get your marketing plans in place if you haven’t...
Can Effective Marketing Improve Healthcare Billing Efficiency?

Can Effective Marketing Improve Healthcare Billing Efficiency?

(Insert sweet, instrumental music with slow-motion montage of smiling, be-scrubbed healthcare professionals dancing in a sea of checks. Then, a smooth voiceover...

Digital healthcare marketing can ease financial burden by making it easier for patients to pay...