What You Need to Know Before Launching a New Website
As your business's core online communication tool, investing in a website redesign every couple of years is a no brainer to keep the design fresh, relevant, and...
Instagram or Pinterest: What's Right For Your Business?
I’ve watched Pinterest convert online sales to hundreds of thousands of dollars and I’ve seen Instagram grow a customer base at an exponential rate. Getting to the...
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The Pros and Cons of External Marketing for Healthcare
If you're studying the ins-and-outs of healthcare marketing, you know inbound marketing is where it's at. Since the large majority of your patients use smartphones and...
External marketing isn't dead, but is it worth investing in for your healthcare marketing plan?
Tales, Tools & Business Advice From High-Tech Moms
While Mother's Day is a great time to remind us of all the inspiring women in our lives who run successful businesses while simultaneously running a successful...
SaaS: Reliable Tips for Maximizing User Adoption
"Show me the money."
This was the battle cry for Tom Cruise's somewhat smarmy character in Jerry Maguire, a romantic comedy about an agent who chases money but ends up...
Prioritize customers' needs to maximize user adoption and profitable growth in software marketing.
How to Create Customer Success Centered Marketing Strategies
Contrary to popular belief, effective inbound marketing strategy isn't strictly limited to delivering the right message to the right people at the right time.
It's...
An inbound marketing strategy that puts customers first is crucial to increased conversions and...
5 Practical Tips for Decreasing Customer Churn
Churn.
It's a relatively simple word. It has five letters, one syllable, and will get you at least 10 points in Scrabble.
But you're not playing a board game. You're...
Reduce customer churn by optimizing your software marketing to engage with and appeal to customers.
What You Need to Know About Millennials to Grow Your Business
“Millennials” is a term that has become commonplace with business owners and marketers. According to Turn, advertisers are spending more than 500% on reaching...
Smart Lead Generation Strategies for SaaS Professionals
The pressure is on for SaaS professionals when it comes to software marketing. If you're in the business of hip, successful, and high-tech software services and...
Make your software marketing relevant and authentic to prospects with these lead generation...
4 Reasons You're Not Growing
Have your marketing efforts plateaued? Are you not seeing the business growth and ROI from your marketing efforts that you had hoped for?
When working with small to...
