Tales, Tools & Business Advice From High-Tech Moms
While Mother's Day is a great time to remind us of all the inspiring women in our lives who run successful businesses while simultaneously running a successful...
SaaS: Reliable Tips for Maximizing User Adoption
"Show me the money."
This was the battle cry for Tom Cruise's somewhat smarmy character in Jerry Maguire, a romantic comedy about an agent who chases money but ends up...
Prioritize customers' needs to maximize user adoption and profitable growth in software marketing.
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How to Create Customer Success Centered Marketing Strategies
Contrary to popular belief, effective inbound marketing strategy isn't strictly limited to delivering the right message to the right people at the right time.
It's...
An inbound marketing strategy that puts customers first is crucial to increased conversions and...
5 Practical Tips for Decreasing Customer Churn
Churn.
It's a relatively simple word. It has five letters, one syllable, and will get you at least 10 points in Scrabble.
But you're not playing a board game. You're...
Reduce customer churn by optimizing your software marketing to engage with and appeal to customers.
What You Need to Know About Millennials to Grow Your Business
“Millennials” is a term that has become commonplace with business owners and marketers. According to Turn, advertisers are spending more than 500% on reaching...
Smart Lead Generation Strategies for SaaS Professionals
The pressure is on for SaaS professionals when it comes to software marketing. If you're in the business of hip, successful, and high-tech software services and...
Make your software marketing relevant and authentic to prospects with these lead generation...
4 Reasons You're Not Growing
Have your marketing efforts plateaued? Are you not seeing the business growth and ROI from your marketing efforts that you had hoped for?
When working with small to...
The House That Inbound Marketing Built
What's the first thing to come to mind when you think of your house?
The decor? The tables? What about the windows... or the lights? These things may be the most visible...
Inbound marketing is bolstered by 6 key components that provide the foundation, the roof, and the 4...
4 Measures to Gauge Your SaaS Company Blog's Worth
It’s hard to imagine a business that doesn’t have a blog these days. Blogs have become an essential part of the equation to marketing and overall success. SaaS...
Blogging is particularly important in effective SaaS marketing. These measures can help you...
Social Media 101: How to Win Friends & Influence Followers
In 1936, Dale Carnegie (originally "Carnagey," and no relation to steel baron Andrew Carnegie...) published the widely popular book, How to Win Friends and Influence...
Get more leads - Dale Carnegie's time-tested tactics apply well to social media, a great place to...
