Marketing. It's part art, part science. It's a multi-billion dollar industry. And it's a necessity for healthcare organizations.
Yes, if you want to build a bigger,...
Creating a LinkedIn group is a great way to leverage your company's healthcare marketing and reach...
Sometimes the search engine just doesn't offer the best path to results when it comes to lead generation.
This can be especially true (and frustrating) when it comes to...
Specialized software marketing requires a specialized inbound marketing strategy that combines...
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As Entrepreneur in Residence, our very own Robyn Spoto shares how the Tampa Bay WaVE is supporting the thriving startup community in Tampa.
Since 2013, the Tampa Bay...
As your business's core online communication tool, investing in a website redesign every couple of years is a no brainer to keep the design fresh, relevant, and...
I’ve watched Pinterest convert online sales to hundreds of thousands of dollars and I’ve seen Instagram grow a customer base at an exponential rate. Getting to the...
If you're studying the ins-and-outs of healthcare marketing, you know inbound marketing is where it's at. Since the large majority of your patients use smartphones and...
External marketing isn't dead, but is it worth investing in for your healthcare marketing plan?
While Mother's Day is a great time to remind us of all the inspiring women in our lives who run successful businesses while simultaneously running a successful...
"Show me the money."
This was the battle cry for Tom Cruise's somewhat smarmy character in Jerry Maguire, a romantic comedy about an agent who chases money but ends up...
Prioritize customers' needs to maximize user adoption and profitable growth in software marketing.
Contrary to popular belief, effective inbound marketing strategy isn't strictly limited to delivering the right message to the right people at the right time.
It's...
An inbound marketing strategy that puts customers first is crucial to increased conversions and...
Churn.
It's a relatively simple word. It has five letters, one syllable, and will get you at least 10 points in Scrabble.
But you're not playing a board game. You're...
Reduce customer churn by optimizing your software marketing to engage with and appeal to customers.
