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10 Ways To Step Up Your Social Media Strategy

10 Ways To Step Up Your Social Media Strategy

Guest Post By Ashley Lipman

Social media has become a celebrated marketing method for many reasons. This is because it is a reasonable investment and there are many free...

While almost every business is on social media, that doesn't always guarantee success. Learn why...
How Digital Presence Affects Local Search for Your Business

How Digital Presence Affects Local Search for Your Business

Whether you’re aware of it or not, your company’s digital presence is an essential way in which customers and future customers find and perceive your business. However,... Your company's digital presence includes all the information found online about your business....
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Why It Pays to Be Funny On Twitter (Even If Your Biz Isn’t Humor-Related)

Why It Pays to Be Funny On Twitter (Even If Your Biz Isn’t Humor-Related)

How does a small flower shop in the UK get 35,000 followers on Twitter? Hint: it’s not by tweeting about flowers.

Using humor on Twitter has been majorly successful for several brands. Get inspired to add comedy...
Learn How One Healthcare Marketing Professional is Staying Ahead

Learn How One Healthcare Marketing Professional is Staying Ahead

Last week for our podcast we had the opportunity to speak with one of our main clients about how they tackle healthcare marketing in 2017 effectively. Jake Behnke is the...

As healthcare marketers, sometimes we have to bring in the old with the new for the sake of our...
The 3 Most Responsive Channels For Healthcare IT Marketers

The 3 Most Responsive Channels For Healthcare IT Marketers

Successful healthcare SaaS marketing relies on personalized, human engagement. Connecting with your target market via content and social media interactions is the stuff...

Connecting with your target market via content and social media interactions is the stuff...
It's Time to Bring Marketing and Sales Together

It's Time to Bring Marketing and Sales Together

It's all about synchronicity. In case you missed it, we launched our Perpetual Growth Podcast recently. For our first episode, we invited Rachael Plummer who works in...

Miss our podcast? Read the transcript here and learn the benefits of uniting your sales and...
4 Differences Between Legacy Salespeople and Inbound Salespeople

4 Differences Between Legacy Salespeople and Inbound Salespeople

If a post-war marketing agency compared legacy salespeople with then- contemporary, 1950s versions, they'd say things like, "The legacy salesman traveled by horse with a... Which side of the legacy vs inbound sales wall are you on? If your sales team is still working in...
Everything You Need to Know to Create Killer-Specific Buyer Personas

Everything You Need to Know to Create Killer-Specific Buyer Personas

Getting to know your ideal clients is integral to the inbound and content marketing paradigm. Figuring them out is a process that results in buyer personas that guide...

Learning how to create buyer personas opens up space for more in-depth understanding of who your...
6 Examples of Great Content That Isn't Written

6 Examples of Great Content That Isn't Written

Visual content is to marketing what non-verbal communication is to conversation. Psychology experts claim 55% of communication takes place via body language, 38% via...

While written content is important, there are many forms of content that may appeal to your...
How Having Great Buyer Personas Will Help Your Business

How Having Great Buyer Personas Will Help Your Business

Your business was founded on the principal that you have a product or service that other people need or want. Fantastic. Now, how are you going to get the word out to...

Once you create great buyer personas, things start to shift and change in positive and lucrative...