Benchmarks and Breakthroughs

Get updates on brand, performance, and industry insights for leaders who build.

From HubSpot Sales LION to Lion Trainer

From HubSpot Sales LION to Lion Trainer

Pivoting the Inbound Sales Process to Inbound Sales Training for Clients 
Spot On was built on a fallacy. For the past five years all of us at Spot On, a digital...
While we have advised the inbound sales process for our clients for years, discover how and why...
5 Step Process for LinkedIn Marketing Campaigns

5 Step Process for LinkedIn Marketing Campaigns

Since people have embraced the use of the internet, the way they buy has changed. In the past, companies had all the information on the product or service they were...

Use the power of the internet and existing digital platforms to your advantage - to develop...
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10 Healthcare Marketing Trends You Can’t Afford to Miss

10 Healthcare Marketing Trends You Can’t Afford to Miss

Healthcare marketing trends are changing every year. It’s essential for marketers in healthcare IT to pay attention to the latest shifts in marketing trends to ensure...

Trends in healthcare marketing change every year - so what's new? Discover the areas to focus on in...
10 Ways To Step Up Your Social Media Strategy

10 Ways To Step Up Your Social Media Strategy

Guest Post By Ashley Lipman

Social media has become a celebrated marketing method for many reasons. This is because it is a reasonable investment and there are many free...

While almost every business is on social media, that doesn't always guarantee success. Learn why...
How Digital Presence Affects Local Search for Your Business

How Digital Presence Affects Local Search for Your Business

Whether you’re aware of it or not, your company’s digital presence is an essential way in which customers and future customers find and perceive your business. However,... Your company's digital presence includes all the information found online about your business....
Why It Pays to Be Funny On Twitter (Even If Your Biz Isn’t Humor-Related)

Why It Pays to Be Funny On Twitter (Even If Your Biz Isn’t Humor-Related)

How does a small flower shop in the UK get 35,000 followers on Twitter? Hint: it’s not by tweeting about flowers.

Using humor on Twitter has been majorly successful for several brands. Get inspired to add comedy...
Learn How One Healthcare Marketing Professional is Staying Ahead

Learn How One Healthcare Marketing Professional is Staying Ahead

Last week for our podcast we had the opportunity to speak with one of our main clients about how they tackle healthcare marketing in 2017 effectively. Jake Behnke is the...

As healthcare marketers, sometimes we have to bring in the old with the new for the sake of our...
The 3 Most Responsive Channels For Healthcare IT Marketers

The 3 Most Responsive Channels For Healthcare IT Marketers

Successful healthcare SaaS marketing relies on personalized, human engagement. Connecting with your target market via content and social media interactions is the stuff...

Connecting with your target market via content and social media interactions is the stuff...
It's Time to Bring Marketing and Sales Together

It's Time to Bring Marketing and Sales Together

It's all about synchronicity. In case you missed it, we launched our Perpetual Growth Podcast recently. For our first episode, we invited Rachael Plummer who works in...

Miss our podcast? Read the transcript here and learn the benefits of uniting your sales and...
4 Differences Between Legacy Salespeople and Inbound Salespeople

4 Differences Between Legacy Salespeople and Inbound Salespeople

If a post-war marketing agency compared legacy salespeople with then- contemporary, 1950s versions, they'd say things like, "The legacy salesman traveled by horse with a... Which side of the legacy vs inbound sales wall are you on? If your sales team is still working in...