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Benchmarks and Breakthroughs

Get updates on brand, performance, and industry insights for leaders who build.

6 Web Design Software Tools for a Successful Redesign

6 Web Design Software Tools for a Successful Redesign

We’re living in the golden age of technology. Although we haven’t quite achieved the long-awaited flying car, software has enhanced every aspect of our personal and...

There are a number of web design tools available for the redesign process, which can help take you...
Healthcare Software: How to Create a Content Marketing Calendar

Healthcare Software: How to Create a Content Marketing Calendar

We’ve written before about how important a content marketing strategy is for healthcare software companies: it helps generate leadssave money, and keep your target...

For healthcare software companies, creating a content marketing calendar is an important step to...
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Top 6 Digital Marketing Trends for 2019

Top 6 Digital Marketing Trends for 2019

Well, we blinked and 2019 is a few short months away. Can you relate? As you’re entering Q4, you most likely have your 2019 budget, business and marketing plans on the...

Well, we blinked and 2019 is a few short months away. Can you relate? As you’re entering Q4, you...
Healthcare SaaS: How to Align Your Marketing and Software Development Teams

Healthcare SaaS: How to Align Your Marketing and Software Development Teams

There’s little doubt that building a SaaS business with closely aligned marketing and development is one of the secrets of success. This is especially the case in a...

Building a healthcare SaaS business with closely aligned marketing and development is crucial for...
6 Survival Tips for Your Website Strategy

6 Survival Tips for Your Website Strategy

Every company approaches their website differently. For some, it’s enough to simply have an updated website design that looks great. Others might feel somewhat lost when...

Learn tips for ensuring that your website is designed and organized to attract and reach the right...
From HubSpot Sales LION to Lion Trainer

From HubSpot Sales LION to Lion Trainer

Pivoting the Inbound Sales Process to Inbound Sales Training for Clients 
Spot On was built on a fallacy. For the past five years all of us at Spot On, a digital...
While we have advised the inbound sales process for our clients for years, discover how and why...
5 Step Process for LinkedIn Marketing Campaigns

5 Step Process for LinkedIn Marketing Campaigns

Since people have embraced the use of the internet, the way they buy has changed. In the past, companies had all the information on the product or service they were...

Use the power of the internet and existing digital platforms to your advantage - to develop...
10 Healthcare Marketing Trends You Can’t Afford to Miss

10 Healthcare Marketing Trends You Can’t Afford to Miss

Healthcare marketing trends are changing every year. It’s essential for marketers in healthcare IT to pay attention to the latest shifts in marketing trends to ensure...

Trends in healthcare marketing change every year - so what's new? Discover the areas to focus on in...
10 Ways To Step Up Your Social Media Strategy

10 Ways To Step Up Your Social Media Strategy

Guest Post By Ashley Lipman

Social media has become a celebrated marketing method for many reasons. This is because it is a reasonable investment and there are many free...

While almost every business is on social media, that doesn't always guarantee success. Learn why...
How Digital Presence Affects Local Search for Your Business

How Digital Presence Affects Local Search for Your Business

Whether you’re aware of it or not, your company’s digital presence is an essential way in which customers and future customers find and perceive your business. However,... Your company's digital presence includes all the information found online about your business....