Benchmarks and Breakthroughs

Get updates on brand, performance, and industry insights for leaders who build.

Three Ways Your Sales Team will Directly Benefit from Marketing Automation

Three Ways Your Sales Team will Directly Benefit from Marketing Automation

We frequently stress the importance of alignment between the sales and marketing departments within an organization. Their synergy is a critical component to the...

We frequently stress the importance of alignment between the sales and marketing departments within...
10 Crucial Blog Design Tips for B2B Companies

10 Crucial Blog Design Tips for B2B Companies

According to HubSpot, your blog is one of the four most important pages on your company’s website. If you’re implementing a proper website strategy and effective SEO,...

Discover how a good blog design will encourage visitors to subscribe, provide an excellent user...
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Get monthly updates on brand, performance, and industry insights for leaders who build.

How to Implement Pay-Per-Click Marketing for Healthcare SaaS

How to Implement Pay-Per-Click Marketing for Healthcare SaaS

Healthcare software company marketers frequently utilize content marketing as a tactic. Pay per click advertising is also common. However, much of the time, these two...

Discover how a successful content marketing strategy can benefit from both organic and paid...
Top 5 Digital Marketing Blog Posts for 2018

Top 5 Digital Marketing Blog Posts for 2018

The marketing industry is ever-changing and our team is constantly learning and educating ourselves on how to stay ahead of the curve. We enjoy having this little...

The marketing industry is ever-changing and our team is constantly learning and educating ourselves...
A Message of Gratitude

A Message of Gratitude "FIT" to Last

As we approach the Thanksgiving holiday, we can’t help but reflect on how grateful we are for partnerships we’ve built with our clients. We extend a big thanks to our...

As we approach the Thanksgiving holiday, we can’t help but reflect on how grateful we are for...
5 Steps for Building an Effective Website Strategy

5 Steps for Building an Effective Website Strategy

These days, almost every company down to the smaller mom-and-pop retailers understands that its website is important. For many of your potential customers, your website...

Creating an effective website strategy can be challenging, but with these key steps, you'll be on...
6 Web Design Software Tools for a Successful Redesign

6 Web Design Software Tools for a Successful Redesign

We’re living in the golden age of technology. Although we haven’t quite achieved the long-awaited flying car, software has enhanced every aspect of our personal and...

There are a number of web design tools available for the redesign process, which can help take you...
Healthcare Software: How to Create a Content Marketing Calendar

Healthcare Software: How to Create a Content Marketing Calendar

We’ve written before about how important a content marketing strategy is for healthcare software companies: it helps generate leads, save money, and keep your target...

For healthcare software companies, creating a content marketing calendar is an important step to...
Top 6 Digital Marketing Trends for 2019

Top 6 Digital Marketing Trends for 2019

Well, we blinked and 2019 is a few short months away. Can you relate? As you’re entering Q4, you most likely have your 2019 budget, business and marketing plans on the...

Well, we blinked and 2019 is a few short months away. Can you relate? As you’re entering Q4, you...
Healthcare SaaS: How to Align Your Marketing and Software Development Teams

Healthcare SaaS: How to Align Your Marketing and Software Development Teams

There’s little doubt that building a SaaS business with closely aligned marketing and development is one of the secrets of success. This is especially the case in a...

Building a healthcare SaaS business with closely aligned marketing and development is crucial for...