Big News: SpotOn Acquired Spot On (That’s Not a Typo!)
The Spot On Agency was founded in 2012 by Rebecca Graves and Susie Kelley. SpotOn Digital Media formed in 2015, founded by Robyn Spoto. From the start, both agencies...
2025 Recap: The Year’s Top Marketing Lessons & Advice
This year, we focused on identifying stronger ways for sales and marketing to align strategy and messaging and on using tactics that lead to overall company growth and...
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How to Use Gratitude as a Growth Strategy
It’s that gratitude is not only useful for your personal life, it’s also a powerful tool for your professional life. Gratitude can be a helpful growth driver for...
9 Ways Buyer Personas Define B2B Digital Marketing Strategy
Your inbound marketing strategy needs to target a specific audience in order to engage them with your content and convert to into a sale. The buyer personas you develop...
Developing buyer personas is vital when developing an inbound marketing strategy, but what are some...
How to Develop a Solid B2B PPC Strategy
B2B pay per click (PPC) campaigns can be daunting, especially when you consider the average cost per click in 2025 is $5.26 and the average cost per lead from PPC ads is...
B2B pay per click (PPC) campaigns can be daunting, but when done right, they can help identify...
5 B2B Event Marketing Best Practices to Make the Most of Leads
As a software company, you know the value of inbound marketing and having a strong digital marketing strategy. You also know the importance of meeting prospects face to...
To help you get the most out of your marketing leads, we've put together five B2B event marketing...
B2B Brands Need to Tap Into the Power of Short-Form Social Media Videos
Why Short-Form Video Works in B2B
Short-form video is an ideal format for catching the attention of B2B decision makers and moving them closer to your brand.
Decision...
A Guide to Effective SaaS Content Marketing
87% of B2B marketers report that content marketing helped them create brand awareness. Meanwhile, 74% say it helped generate demand and leads, and 49% claimed it helped...
How can you amplify brand awareness and maximize your marketing ROI? Through a smart and savvy SaaS...
B2B Marketing Budget Benchmarks for 2026 Planning
We’re using these B2B marketing budget benchmarks to compare marketing plans to industry norms, help you determine how much you need to spend, and which line items...
The Evolution of Search: From SEO to GEO
Let’s be clear: This is not a remix of SEO. It is a revolution.
Generative Engine Optimization (GEO) is the only play that matters in an AI-native world, because it...
