Marketing for healthcare technology is complex. Getting in front of the right people with the right message at the right time is easier said than done. So how do you...
Want to boost healthcare lead generation? Learn how to effectively market healthcare technology to...
Healthcare software company marketers frequently utilize content marketing as a tactic. Pay per click advertising is also common. However, much of the time, these two...
Discover how a successful content marketing strategy can benefit from both organic and paid...
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Pay-per-click or PPC is a term many marketers are familiar with in theory, but in practice many may find the concept of a PPC marketing strategy complicated. To put it...
Learn how PPC works, its advantages, and how it differs from SEO.
While we’ve talked about topic clusters a little bit in previous blog posts, we haven’t shared the whole process of how topic clusters can be created and then turned...
Learn how search engine marketing has shifted, what a topic cluster model is, how to create topic...
Now more than ever, content should play a vital role in your SEO strategy. For healthcare tech companies, it's essential to ensure that your website and content are...
It's essential to make sure that potential customers can find the answers they're looking for....
There’s so much that is encompassed in search engine optimization, or SEO. For a healthcare software solutions provider, you already know how important it is to get your...
For a healthcare software solutions provider, ensuring that you are optimizing your website for...
Ever worked with web developers or SEO experts that promise to put you on page one of Google?
Hopefully you didn't have to learn the hard way that there are no easy... As search engine algorithms continue to change, ensuring your audience finds the information they...
Is there anything more frustrating than clicking on an online ad only to be brought to a landing page that delivers... nothing?
If you use pay-per-click ads as part of...
Your landing pages should play a major role in your software marketing strategy.
When talking to prospective clients, something I hear frequently is, “We can’t have a blog! We don’t have time to write them and you...
It is possible to have someone else write your blog articles for you to help drive lead generation...
