Ask These 3 Questions Before Hiring an In-House Marketer
Every business needs marketing support. Whether the help comes from one in-house marketer, a large marketing team, or an outsourced agency -- marketing support is...
Business Growth (3)
Overcoming Tech Growth Challenges: Lessons From Honeyfund
The Tampa Bay Wave is an innovative community by entrepreneurs, for entrepreneurs. It’s an entrepreneurial hub where tech companies of all sizes come to build, launch,...
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The Ultimate Checklist For Setting Your Digital Marketing Foundation
Many of the clients we work with are entrepreneurs and small business owners who just aren’t marketing managers, but the founders and CEOs of their business. Being in...
How Creating Personas Can Help Save Marketing Dollars
Before beginning any marketing tactics, audience segmentation and persona creation are crucial steps when you are building your foundational marketing strategy. It’s...
In House vs. Outsourcing: Advantages of having a virtual, digital team
In-House vs. Outsourcing
Business owners have been struggling with the decision to outsource marketing for years. When you are running a business, with a little more...
Digital Marketing Trends You Can’t Afford to Ignore & What To Do
How much should I be spending? Should I be doing email marketing? Does social media have a high ROI?
As business owners, there is a lot to consider when it comes to ...
In the News: Thriving Entrepreneurs in Tampa Bay
As Entrepreneur in Residence, our very own Robyn Spoto shares how the Tampa Bay WaVE is supporting the thriving startup community in Tampa.
Since 2013, the Tampa Bay...
Tales, Tools & Business Advice From High-Tech Moms
While Mother's Day is a great time to remind us of all the inspiring women in our lives who run successful businesses while simultaneously running a successful...
The one thing I don't like about Ryan Holiday's book: Growth Hacker Marketing
Question - Is your first impression of the book based on the title alone, positive or negative?
In 2010, I was working for a large media company and we launched a deals...
A Serendipitous Encounter on a Y Combinator Podcast
I thoroughly enjoy the startup space. After my experience co-founding MamaBear App, my continuing education often comes from podcasts.
One recent morning, my attention...
