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Benchmarks and Breakthroughs

Get updates on brand, performance, and industry insights for leaders who build.

B2B Marketing Budget Benchmarks for 2026 Planning

We’re using these B2B marketing budget benchmarks to compare marketing plans to industry norms, help you determine how much you need to spend, and which line items...

B2B Marketing Budget Benchmarks for 2026 Planning

We’re using these B2B marketing budget benchmarks to compare marketing plans to industry norms, help you determine how much you need to spend, and which line items...

Business Growth

How To Use Conversion Rate Optimization to Increase Demand, Leads, and Sales 

How To Use Conversion Rate Optimization to Increase Demand, Leads, and Sales 

If you recently launched a new campaign or are fielding leads online continually, learn how to use...
Create a Marketing Budget Using SpotOn’s Planning Formula 

Create a Marketing Budget Using SpotOn’s Planning Formula 

Look at the variables our team uses to help SpotOn clients arrive at the ideal marketing budget.
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CRO Best Practices to Immediately Boost Conversions on Your Website 

CRO Best Practices to Immediately Boost Conversions on Your Website 

Discover conversion rate optimization tactics that move more customers closer to working with your...
2023 Recap: Get The Year’s Top Marketing Advice All in One Place

2023 Recap: Get The Year’s Top Marketing Advice All in One Place

We love sharing what we learn, practice, implement, and test in marketing. We’ve compiled our...
What Happens When You Cut Your Marketing & Advertising Budget?

What Happens When You Cut Your Marketing & Advertising Budget?

Let’s consider what may happen when you turn down — or turn off — your marketing and advertising...
7 Ways to Successfully Navigate Seasonality, Recessions & Market Shifts

7 Ways to Successfully Navigate Seasonality, Recessions & Market Shifts

Let’s look at how marketers and businesses can navigate market shifts and devise strategies to stay...
The 7 Major Benefits of Sales and Marketing Teams Using the Same Software

The 7 Major Benefits of Sales and Marketing Teams Using the Same Software

When sales and marketing teams use the same software, it can create a variety of benefits for the...
How to Build High-Achieving, High-Value Partnerships with Marketing Vendors

How to Build High-Achieving, High-Value Partnerships with Marketing Vendors

The best way to drive high-value results from a marketing partnership is by forming a strong...
Q4 Marketing Checklist: How to Wrap Up and Make Plans for Next Year

Q4 Marketing Checklist: How to Wrap Up and Make Plans for Next Year

The end of the year will be here before you know it. We’re creeping into Q4, and the time to plan...
How to Align Your Teams to Achieve Business Growth

How to Align Your Teams to Achieve Business Growth

Has your company ever been in this boat? You create a solid and creative marketing plan to take you...