From HubSpot Sales LION to Lion Trainer

From HubSpot Sales LION to Lion Trainer

Pivoting the Inbound Sales Process to Inbound Sales Training for Clients 
Spot On was built on a fallacy. For the past five years all of us at Spot On, a digital...
While we have advised the inbound sales process for our clients for years, discover how and why...
The Roles of Marketing & PR In Your Overall Business Strategy

The Roles of Marketing & PR In Your Overall Business Strategy

When it comes to marketing and public relations, there are common misconceptions that one can accomplish the goals of both, or that one needs to be chosen or is better...

When it comes to marketing and public relations, there are common misconceptions that one can...
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5 Step Process for LinkedIn Marketing Campaigns

5 Step Process for LinkedIn Marketing Campaigns

Since people have embraced the use of the internet, the way they buy has changed. In the past, companies had all the information on the product or service they were...

Use the power of the internet and existing digital platforms to your advantage - to develop...
What is Digital Marketing Strategy?

What is Digital Marketing Strategy?

While you’ve heard about the importance of having a marketing strategy before – whether it’s inbound, content, or social, a strategy is the skeleton bones of what you...

Your digital marketing strategy is more than one area - it includes inbound, content, social media,...
10 Healthcare Marketing Trends You Can’t Afford to Miss

10 Healthcare Marketing Trends You Can’t Afford to Miss

Healthcare marketing trends are changing every year. It’s essential for marketers in healthcare IT to pay attention to the latest shifts in marketing trends to ensure...

Trends in healthcare marketing change every year - so what's new? Discover the areas to focus on in...
Sales & Marketing Synergy: How to Achieve Alignment For Success

Sales & Marketing Synergy: How to Achieve Alignment For Success

According to Hubspot’s state of inbound report, only 22% of corporate employees would consider their organization’s sales and marketing relationship tightly aligned....

When Marketing and Sales resort to a blame game, the customer stops being the priority and results...
10 Ways To Step Up Your Social Media Strategy

10 Ways To Step Up Your Social Media Strategy

Guest Post By Ashley Lipman

Social media has become a celebrated marketing method for many reasons. This is because it is a reasonable investment and there are many free...

While almost every business is on social media, that doesn't always guarantee success. Learn why...
How Digital Presence Affects Local Search for Your Business

How Digital Presence Affects Local Search for Your Business

Whether you’re aware of it or not, your company’s digital presence is an essential way in which customers and future customers find and perceive your business. However,... Your company's digital presence includes all the information found online about your business....
3 Keys For a Successful 2018

3 Keys For a Successful 2018

This past month we attended Internet Summit to get the latest and greatest about digital marketing tools, ideas, and practical solutions that can be applied as we move...

This past month we attended Internet Summit to get the latest and greatest about digital marketing...
Data-Driven Design Retainers vs. Website Maintenance Packages

Data-Driven Design Retainers vs. Website Maintenance Packages

After launching a new healthcare software website, many traditional agencies will suggest you purchase a website maintenance package. Web maintenance packages typically...

When redesigning your website, an agency might offer you a website maintenance package. Learn why a...