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What is Digital Marketing Strategy?

What is Digital Marketing Strategy?

While you’ve heard about the importance of having a marketing strategy before – whether it’s inbound, content, or social, a strategy is the skeleton bones of what you...

Your digital marketing strategy is more than one area - it includes inbound, content, social media,...
10 Healthcare Marketing Trends You Can’t Afford to Miss

10 Healthcare Marketing Trends You Can’t Afford to Miss

Healthcare marketing trends are changing every year. It’s essential for marketers in healthcare IT to pay attention to the latest shifts in marketing trends to ensure...

Trends in healthcare marketing change every year - so what's new? Discover the areas to focus on in...
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Sales & Marketing Synergy: How to Achieve Alignment For Success

Sales & Marketing Synergy: How to Achieve Alignment For Success

According to Hubspot’s state of inbound report, only 22% of corporate employees would consider their organization’s sales and marketing relationship tightly aligned....

When Marketing and Sales resort to a blame game, the customer stops being the priority and results...
10 Ways To Step Up Your Social Media Strategy

10 Ways To Step Up Your Social Media Strategy

Guest Post By Ashley Lipman

Social media has become a celebrated marketing method for many reasons. This is because it is a reasonable investment and there are many free...

While almost every business is on social media, that doesn't always guarantee success. Learn why...
How Digital Presence Affects Local Search for Your Business

How Digital Presence Affects Local Search for Your Business

Whether you’re aware of it or not, your company’s digital presence is an essential way in which customers and future customers find and perceive your business. However,... Your company's digital presence includes all the information found online about your business....
3 Keys For a Successful 2018

3 Keys For a Successful 2018

This past month we attended Internet Summit to get the latest and greatest about digital marketing tools, ideas, and practical solutions that can be applied as we move...

This past month we attended Internet Summit to get the latest and greatest about digital marketing...
Data-Driven Design Retainers vs. Website Maintenance Packages

Data-Driven Design Retainers vs. Website Maintenance Packages

After launching a new healthcare software website, many traditional agencies will suggest you purchase a website maintenance package. Web maintenance packages typically...

When redesigning your website, an agency might offer you a website maintenance package. Learn why a...
How To Use Emails to Convert Customers & Close Leads

How To Use Emails to Convert Customers & Close Leads

Image from Mailchimp.
As marketers, we often review the customer journey, and how to bring leads into the top of the...
Why It Pays to Be Funny On Twitter (Even If Your Biz Isn’t Humor-Related)

Why It Pays to Be Funny On Twitter (Even If Your Biz Isn’t Humor-Related)

How does a small flower shop in the UK get 35,000 followers on Twitter? Hint: it’s not by tweeting about flowers.

Using humor on Twitter has been majorly successful for several brands. Get inspired to add comedy...
4 Dangerous Marketing Persona Misconceptions That B2B Companies Believe

4 Dangerous Marketing Persona Misconceptions That B2B Companies Believe

Not all myths are dangerous, but believing all the wrong things about marketing personas can keep you from reaching your Inbound potential.

Learn about four common misconceptions marketers have about creating personas and what you should...