Benchmarks and Breakthroughs

Get updates on brand, performance, and industry insights for leaders who build.

The one thing I don't like about Ryan Holiday's book: Growth Hacker Marketing

The one thing I don't like about Ryan Holiday's book: Growth Hacker Marketing

Question - Is your first impression of the book based on the title alone, positive or negative?

In 2010, I was working for a large media company and we launched a deals...

There's really only one thing I struggled with while reading Growth Hacker Marketing. In fact, I...
The Missing Strategy for Improving Lead to Close Ratio

The Missing Strategy for Improving Lead to Close Ratio

We have all been in the position of being attracted to an item in a retail store. We pick it up … examine it … admire it … ask questions about it … then put it back on...

Looking to improve your lead to close ratio? Find out if you're missing key elements in your online...
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Get monthly updates on brand, performance, and industry insights for leaders who build.

A Serendipitous Encounter on a Y Combinator Podcast

A Serendipitous Encounter on a Y Combinator Podcast

I thoroughly enjoy the startup space. After my experience co-founding MamaBear App, my continuing education often comes from podcasts.

One recent morning, my attention...

Much of my continuing education often comes from podcasts. One recent morning, my attention was...
Generate Sales Leads, Nurture for Great Lead to Close Ratio

Generate Sales Leads, Nurture for Great Lead to Close Ratio

You already know how important qualified lead generation is: more sales leads means more customers, which means more revenue for your business. As a result of this...

Learn to use marketing content to generate sales leads and nurture them to improve your lead to...
How to Close Sales Using Online Lead Generation

How to Close Sales Using Online Lead Generation

There is a lot of buzz these days about online lead generation and using websites to boost the bottom line of a business. Exactly how should a website support closing...

Learn how to close more sales from your online lead generation with these simple steps.
Keyword Ranking: I Want My Business to Rank Number 1 on Google

Keyword Ranking: I Want My Business to Rank Number 1 on Google

I am a content marketer if you want to put things in simple terms. I help businesses identify their marketing personas, guide business owners down a path for building...

Keyword ranking is a topic that just will not die. Here's why it should and how you can really harm...
Is Your Website a Money Sucker ... Or Does It Just Plain Suck?

Is Your Website a Money Sucker ... Or Does It Just Plain Suck?

Thanks to the hard work of the Web Pages That Suck team, we’re never short of examples of truly awful sites:

Learn why websites put in place for healthcare marketing, B2B marketing or B2C marketing often...
If THIS is You - You're Losing Customers & Maybe Your Entire Business

If THIS is You - You're Losing Customers & Maybe Your Entire Business

With the straightest of faces and the sincerest of deliveries, would-be marketing guru Dan Sally tells us why inbound marketing simply isn’t for him. If you can...

2013's drastic changes in online marketing & steady decline of traditional marketing mean...
Keyword Ranking is More Than Finding the Right Words

Keyword Ranking is More Than Finding the Right Words

Updated for 2015: Improving your search engine optimization (SEO) is about more than keywords. These days it is about the comprehensive user experience for your website,...

Keyword ranking is nice, but what then? Use high quality content to engage website visitors,...
Seven Secrets to Qualified Lead Generation

Seven Secrets to Qualified Lead Generation

Though the Internet has changed the way B2B clients and B2C shoppers approach a prospective vendor, some things never change – like your need to separate the...

Landing pages are the key to qualified lead generation.