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Benchmarks and Breakthroughs

Get updates on brand, performance, and industry insights for leaders who build.

2024 Recap: The Year’s Top Marketing Lessons & Advice 

2024 Recap: The Year’s Top Marketing Lessons & Advice 

We’re sharing our biggest marketing lessons learned this year. Check out our recap of advice and...
9 Ways SpotOn Supports Our Communities — And How You Can Too

9 Ways SpotOn Supports Our Communities — And How You Can Too

Here are a few of our favorite organizations and initiatives we’re supporting this year. We...
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Create a Marketing Budget Using SpotOn’s Planning Formula 

Create a Marketing Budget Using SpotOn’s Planning Formula 

Look at the variables our team uses to help SpotOn clients arrive at the ideal marketing budget.
How to Stretch Your Content and Get More Use With Repurposing and Redistribution

How to Stretch Your Content and Get More Use With Repurposing and Redistribution

Don’t publish your content one time on one platform. Instead, stretch each of your assets using...
5 Powerful LinkedIn Features B2B Brands Should Try Right Now

5 Powerful LinkedIn Features B2B Brands Should Try Right Now

Here are five useful (and often overlooked) features B2B brands can use to boost marketing...
Follow These Email Trends To Boost Opens, Clicks, and Audience Enthusiasm 

Follow These Email Trends To Boost Opens, Clicks, and Audience Enthusiasm 

Find new ways to supercharge your email marketing and boost opens, clicks, and audience engagement.
A Smarter Approach to Content Creation

A Smarter Approach to Content Creation

We’re here to tell you content creation doesn’t have to be a heavy-lift chore. Let’s look at a few...
How Your Organization Can Celebrate Gratitude All Year Long (& Why You Should)

How Your Organization Can Celebrate Gratitude All Year Long (& Why You Should)

Instead of focusing on gratitude at the year’s end, we believe giving thanks should be a year-round...
What Happens When You Cut Your Marketing & Advertising Budget?

What Happens When You Cut Your Marketing & Advertising Budget?

Let’s consider what may happen when you turn down — or turn off — your marketing and advertising...
How to Use Fresh, Creative Branding to Attract and Keep Attention  

How to Use Fresh, Creative Branding to Attract and Keep Attention  

Let’s look at how to use fresh and creative branding to attract and keep the attention of both new...