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Benchmarks and Breakthroughs

Get updates on brand, performance, and industry insights for leaders who build.

Overcoming Tech Growth Challenges: Lessons From Honeyfund

Overcoming Tech Growth Challenges: Lessons From Honeyfund

The Tampa Bay Wave is an innovative community by entrepreneurs, for entrepreneurs. It’s an entrepreneurial hub where tech companies of all sizes come to build, launch,...

Although an appearance on Shark Tank certainly helped skyrocket Honeyfund’s success, and each...
Know These 3 Things Before You Begin Marketing

Know These 3 Things Before You Begin Marketing

We know the importance of building a strong marketing foundation for our clients. When you are in the early stages of building a business, you are putting all of your...

We know the importance of building a strong marketing foundation for our clients. When you are in...
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The 4 T’s of Business Growth

The 4 T’s of Business Growth

Synapse FL recently hosted their Innovation Summit in Tampa. The two-day event brought together innovators from all industries and stages of development to connect...

Synapse FL recently hosted their Innovation Summit in Tampa. The two-day event brought together...
The Roles of Marketing & PR In Your Overall Business Strategy

The Roles of Marketing & PR In Your Overall Business Strategy

When it comes to marketing and public relations, there are common misconceptions that one can accomplish the goals of both, or that one needs to be chosen or is better...

When it comes to marketing and public relations, there are common misconceptions that one can...
Sales & Marketing Synergy: How to Achieve Alignment For Success

Sales & Marketing Synergy: How to Achieve Alignment For Success

According to Hubspot’s state of inbound report, only 22% of corporate employees would consider their organization’s sales and marketing relationship tightly aligned....

When Marketing and Sales resort to a blame game, the customer stops being the priority and results...
3 Keys For a Successful 2018

3 Keys For a Successful 2018

This past month we attended Internet Summit to get the latest and greatest about digital marketing tools, ideas, and practical solutions that can be applied as we move...

This past month we attended Internet Summit to get the latest and greatest about digital marketing...
How To Use Emails to Convert Customers & Close Leads

How To Use Emails to Convert Customers & Close Leads

Image from Mailchimp.
As marketers, we often review the customer journey, and how to bring leads into the top of the...
The Marketing Department's Action Plan For Natural Disasters

The Marketing Department's Action Plan For Natural Disasters

SpotOn is located in Tampa with majority of our clients in Florida. We’ve spent much of the last couple of weeks helping prepare and communicate through the threats and...

SpotOn is located in Tampa with the majority of our clients in Florida. We’ve spent much of the...
4 Tips For Increasing Conversions on Your Website

4 Tips For Increasing Conversions on Your Website

Investing in a website for your business is a no brainer. It’s a necessary marketing tool that helps you gain visibility and credibility for the billions of search...

Investing in a website for your business is a no brainer. It’s a necessary marketing tool that...
6 Reasons We Love Shopify

6 Reasons We Love Shopify

With the growth of the eCommerce market, clients come to us not just looking for digital marketing services, but for a complete eCommerce solution to help launch a new...

With the growth of the eCommerce market, clients come to us not just looking for digital marketing...