The Roles of Marketing & PR In Your Overall Business Strategy
When it comes to marketing and public relations, there are common misconceptions that one can accomplish the goals of both, or that one needs to be chosen or is better...
Sales & Marketing Synergy: How to Achieve Alignment For Success
According to Hubspot’s state of inbound report, only 22% of corporate employees would consider their organization’s sales and marketing relationship tightly aligned....
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3 Keys For a Successful 2018
This past month we attended Internet Summit to get the latest and greatest about digital marketing tools, ideas, and practical solutions that can be applied as we move...
How To Use Emails to Convert Customers & Close Leads
Image from Mailchimp.
As marketers, we often review the customer journey, and how to bring leads into the top of the...
The Marketing Department's Action Plan For Natural Disasters
SpotOn is located in Tampa with majority of our clients in Florida. We’ve spent much of the last couple of weeks helping prepare and communicate through the threats and...
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4 Tips For Increasing Conversions on Your Website
Investing in a website for your business is a no brainer. It’s a necessary marketing tool that helps you gain visibility and credibility for the billions of search...
6 Reasons We Love Shopify
With the growth of the eCommerce market, clients come to us not just looking for digital marketing services, but for a complete eCommerce solution to help launch a new...
The Ultimate Checklist For Setting Your Digital Marketing Foundation
Many of the clients we work with are entrepreneurs and small business owners who just aren’t marketing managers, but the founders and CEOs of their business. Being in...
How Creating Personas Can Help Save Marketing Dollars
Before beginning any marketing tactics, audience segmentation and persona creation are crucial steps when you are building your foundational marketing strategy. It’s...
