How Acclinate Built a Unified Digital Presence to Support a Successful Series A

Acclinate empowers communities to take action for better health by connecting, educating, and mobilizing underrepresented groups through cutting-edge technology and grassroots engagement.

In late 2023, they partnered with SpotOn to overhaul their website and visual identity in support of their Series A fundraising.

The previous site lacked clarity. There was a disconnect between their community platform, NOWINCLUDED, and their software solution, e-DICT, and it wasn't clear how the two worked together to deliver results.

With fundraising on the line, Acclinate needed a credible, unified digital presence that investors could quickly understand.

SpotOn began by crafting a clear, strategic narrative that connected Acclinate's services and software into one compelling story. With the messaging in place, we refreshed their visual foundation by updating the logo, establishing a bold new brand identity, and applying a consistent design theme across the site.

Using an agile, phased launch model, SpotOn prioritized the pages with the highest impact on fundraising first, then expanded from there.

Key implementation activities included:

• Developing a unified messaging strategy connecting NOWINCLUDED and e-DICT
• Updating the logo and establishing a bold new brand identity
• Applying a consistent design theme across the site
• Launching high-impact pages first, including the homepage, How it works, and demo pages
• Rolling out new solution pages and redesigning the rest of the site