Many of the clients we work with are entrepreneurs and small business owners who just aren’t marketing managers, but the founders and CEOs of their business. Being in this position means the priorities are business development relationships, operations and hiring good people, marketing isn’t always at the top of the list.
Often, when a marketing foundation is neglected at the start, it’s not quite as easy to quickly get leads as soon as you begin to focus on digital marketing tactics. Setting the foundation early allows you to get good baseline data and set future paid advertising campaigns up for success. This is why we have put together this ultimate checklist for setting your digital marketing foundation from the start.
Whether you are just getting started or are looking to take your business to the next level, it’s important to have a strong foundation in place, with these elements:
What you need:
Questions to ask:
Tools to use:
What you need:
Questions to ask:
Tools to use:
What you need:
Questions to ask:
Tools to use:
What you need:
Questions to ask:
Tools to use:
What you need:
Questions to ask:
Tools to use:
This isn’t meant to be an exhaustive list of digital marketing tools, but the minimum foundation to set your digital marketing efforts up for success. Looking for a larger list of tools? Entrepreneur put a great list together to get an edge on your competition.
Before you begin to spend money on larger advertising campaigns and tools, get a good foundation in place and learn from the data. Get in touch so we can prioritize and strategize together to get the most ROI from your efforts.